Ticonderoga Ventures, Inc. announces today that Christopher S. Rollyson and Clara Shih will provide a special pre-conference at the 3rd annual European Social Networking Conference in London. Comprised of project management and marketing bootcamps, the full-day pre-conference will provide business owners and corporate managers a full range of tools and techniques to plan, scale and manage social networking initiatives. The workshop brings a new depth to the conference's educational value proposition. The pre-conference is scheduled for September 23, 2009 at the Novotel London West.
The London Social Networking Conference has become the a leading event for the social networking and social media industry. Dedicated to Global 1000 firms, government agencies and start-ups, the conference consistently features prominent social networking pioneer speakers who hail from leaders like Nokia, Sun, IBM, Dow Jones, GE, Dior, GM, Google™ and myriad others.
About the Pre Conference
In 2009, firms are beginning to see results from their social networking experiments, and many want to expand their programs. This workshop introduces enterprise-strength tools and process to manage key risks of scaling up investments:
Morning Session: Enterprise Project Management Bootcamp
Presents a toolbox for managers to scale their initiatives:
• Understand the value propositions of many of the major platforms; this will help you to evaluate how and where to engage;
• How to make the business case; overview of various models for driving revenue, reducing operational cost, or both;
• Evaluating vendor partners: how to decide whether to check another box on Lotus Connections or Microsoft Sharepoint licenses, seek out pureplays or partner with B2C sites;
• How to structure and manage these projects to measure results and manage risk, understand best practices and pitfalls;
• Use a special version of the Social Network Roadmap Pilot Track to lay out a plan.
Afternoon Session: Facebook & Twitter Marketing Bootcamp
Features the tactics for using two of the monster platforms that have increasingly global audiences:
• Latest research about the platforms;
• Social trends: generation gaps, online identify;
• How to use Facebook Ads, Messages and Fan Pages;
• How to coordinate with CRM;
• ROI calculations;
• How to integrate with other marketing and PR channels.
CSRA & Christopher S. Rollyson
Christopher S. Rollyson has been a marketing and technology pioneer for over twenty years. As a management consultant and marketing executive, he has had a leading role in launching such game-changing offerings as: Java with Sun, e-business transformation with PricewaterhouseCoopers Consulting, and SOA, Web services and architecture solutions with nVISIA and IBM.
Currently Managing Director of CSRA, he has a national reputation for his knowledge of Web 2.0 and social networks. Last year, CSRA released the Social Network Roadmap, a methodology that helps enterprises adopt social networks more aggressively by mitigating risk. In 2008, CSRA debuted the Executive's Guide to LinkedIn, which helps companies to apply LinkedIn to their business processes, and it launched the Executive's Guide to Facebook and the Executive's Guide to Twitter in 2009 to help clients use major platforms for Enterprise Process Innovation.
Previously at PricewaterhouseCoopers, he advised clients in many industries on transforming themselves with e-business during Web 1.0. Before that a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.
Clara Shih and The Facebook Era
Clara Shih pioneered the use of consumer social networks for business in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.
Clara is founder and CEO of Hearsay Labs, a Silicon Valley-based startup which provides relationship management software for the Facebook Era. Previously, Clara was Product Line Director of the AppExchange at Salesforce and worked in corporate strategy at Google. Clara has degrees in computer science, economics, and internet studies from Stanford and Oxford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit.
For more information, please check theSocial Networking Conference website or contact:
Ticonderoga Ventures, Inc.
Marketing and Logistics Representative
Social Networking Conference
T: USA +1 (212) 722-1744 x 79
F: USA +1 (208) 728-6456
Christopher S. Rollyson
Social Networking Watch
T: USA +1 (212) 444-1636
F: USA +1 (520) 844-1636
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