Syscom Emirates LLC, a member company of M’Sharie Venture Capital, the private equity arm of Dubai Investments PJSC, has announced that it has entered into a strategic agreement with Al Sayegh Brothers LLC, appointing them as the exclusive UAE distributors for Syscom’s premium telecommunication solutions. Under the terms of the agreement, Al Sayegh Brothers, leading distributors of several prominent international brands, will be responsible for retail sales and support of Syscom’s telecom solutions in the UAE.
“This strategic alliance with Al Sayegh Brothers will form the foundation for our expansion into retail stores across UAE”, said Yawar Sajjad, General Manager, Syscom Emirates. “As an enterprising organization, we were looking for a dynamic company to retail our telecommunication products in the UAE. Over the years, Al Sayegh Brothers have grown in the UAE retail segment, and due to our existing relationship with them, we were eager to further develop business synergy between our organizations. Their expertise in technical sales and customer support, combined with their outstanding reputation and large distribution network, has made them the ideal distribution partner for Syscom’s line-up of premium telecom products and solutions in the UAE.”
Syscom has been catering to the growing demand for telecommunication products and providing total solutions to customers in the UAE. Syscom recently established a business alliance with Al Sayegh Brothers Trading to retail the latter’s entire range of LG mobile phones at Syscom kiosks, set up at several Etisalat Business Centers.
As the new exclusive distributors for Syscom products, Al Sayegh Brothers will be uniquely positioned to capitalize on the huge market opportunity for unique, top-notch telecommunication products and solutions in the UAE.
Shahzad Ahmad, Marketing Director and Head of Retail at Al Sayegh Brothers said, “We are very happy to partner with Syscom, and with our extensive experience and market knowledge, we are looking forward to providing them exclusive services in the UAE. Solidifying and continuing this partnership is a priority for Al Sayegh Brothers, as this relationship will deliver innovative telecommunication product offerings from Syscom that provides a compelling value proposition for all our customers.”
“We have been considering venturing into the field of telecommunications for some time now, and the opportunity to work with Syscom will certainly complement our corporate strategy”, concluded Ahmad.