PRZOOM - /newswire/ -
Porto, Portugal, 2009/09/22 - NDrive Navigation Systems, a worldwide market leader in the development of navigation software, providing users of PNDs or smartphones with an advanced user experience, appointed Luis Baptista-Coelho as its new CEO.
Effective today, Luis Baptista-Coelho is the new CEO for NDrive Navigation Systems, a position he has been appointed to one year after joining the company, coming from RRC where he was a Board Member, and over the years held different management positions including those of Managing Director at Difo (an RRC company) and the VP Business Development for the whole RRC Group.
Over the past year, Luis Baptista Coelho has been responsible for expanding NDrive’s business around the world and has achieved the company’s presence in over twenty five (25) countries.
Prior to that, Mr. Luis Baptista-Coelho spent close to 14 years in the IT industry across Eastern Europe where he held management responsibility in the RRC Group, SMC Networks, U.S. Robotics and four and a half years working at Compaq Computer Corporation where, amongst various management positions, he was appointed as the Country Manager for Slovenia, and was charged with the responsibility of opening ground-up the 28th Compaq Subsidiary within EMEA.
“It is now time to reinforce our presence worldwide and expand NDrive Navigation Systems business globally. We believe that Luis Baptista-Coelho has the ideal profile and experience to lead the organizational transformation that NDrive needs to accomplish in the following months, in order to become a global player in our industry. We are very confident in his capabilities and in the work he is going to develop along with his team”, says Eduardo Carqueja, Co-Founder and previous CEO of NDrive Navigation Systems.
“NDrive faces a tremendous challenge in three (3) completely different dimensions. One: To move from a company focused on being a Hardware / Software vendor to a company 100% focused in Software Development. Two: To globalize and consolidate its business and operations worldwide. Three: To become a reference in multiplatform navigation software (iPhone, Android, Symbian and Windows Mobile), while keeping the focus on innovation and differentiation”, says Mr. Luis Baptista-Coelho, according to whom: “Innovation has been part of the company’s DNA from day one and it’s a team sport. In NDrive we have among the best brains in the industry today. We need a collective effort in order to make sure that our technology reaches the market with impact, visibility and value to our customers and partners”.
Mr. Luis Baptista-Coelho is a graduate in Business Administration from the University of Lisbon and holds an European Masters degree in Management. He speaks five languages fluently and has lived in nine different countries in the past seventeen years.
Luis Baptista- Coelho relocated with his family to Portugal, from where he left seventeen (17) years ago. Since leaving he has lived in nine (9) different countries and twelve (12) different cities.
NDrive is a registered trademark of NDrive Navigation Systems and/or its affiliates. Other names may be trademarks of their respective owners.
About NDrive Navigation Systems
The company was founded in 2001 dedicated to the GIS and Mobility markets and developed the NDrive brand and software from 2005 and is experiencing continuous and profitable growth, with the expansion of both the NDrive portfolio and its market presence all over the world, selling in more than 40 different countries.
NDrive (ndrive.com | ndriveweb.com) provides leading personal navigation software, products and services. The software helps people find destinations more quickly and easily, providing highly-accurate and detailed digital maps in many countries, with a simple interfaces ideal for inexperienced users.
The NDrive technology is truly multi-platform, running on iPhone, Android, Symbian and Windows Mobile platforms, works with maps from different sources and deploys advanced features such as dynamic data for the end-user.
NDrive products are sold through a network of leading retailers in several countries and online from the site ndriveweb.com. NDrive is also available for OEM integrators and is powering third-party navigation engines under the OEM partners program.