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Senator Security Rebrands as Business Strengthens - Senator Security, one of the UK’s leading independent security services providers launches their new brand and website as the business demonstrates resilience to the economic downturn and sustains steady growth through business gains
Senator Security Rebrands as Business Strengthens

 

PRZOOM - /newswire/ - Buckingham, Bucks, United Kingdom, 2009/09/10 - Senator Security, one of the UK’s leading independent security services providers launches their new brand and website as the business demonstrates resilience to the economic downturn and sustains steady growth through business gains.

   
 
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Senator Security Limited (Senator) launched its new brand and website this month, redesigned to better reflect the business activities the company is now involved in and to underpin the continued growth. Established in 1997 and with headquarters in Blackheath, London; Senator has grown under the leadership of Andy Grice and Sean McGranaghan to become one of the most respected independent security provision businesses in the UK.

Andy Grice, Senator Security’s Operations Director commented, “Security for many years has been regarded as a simple ‘manned gatehouse’ operation – we don’t see it that way. We have a view that our people are an integral part of the businesses we protect – we are increasingly referred to as strategic alliance partners; providing value added services to our clients… in certain environments such as Health, Education and Retail, our people are brand ambassadors for our clients and therefore play a key role in ensuring visitors to these facilities are cared for, informed and secure. The new branding is an important element in our marketing and sales strategy and will, without doubt, enhance our service provision in these consumer facing situations”.

Senator has gained an enviable reputation with prestigious brands and across many sectors; most recently securing new contracts in the Rail sector for PTS (Personal Trackside Safety) in the UK on key construction and rail development projects. “The rail sector is an area of business development we have focussed on for the past couple of years and achieving the PTS Accreditation has positioned us well to secure more rail based projects in the near future – the new branding was an essential part of our long term plans to increase our involvement and presence in the large corporate, infrastructure and construction sectors,” added Sean McGranaghan, Business Development Director at Senator Security.

The development and implementation of the new branding and marketing communications materials is being managed by SB:MKTG, a boutique branding and marketing company based near Silverstone in the Midlands – Denis Baddeley, sb:mktg’s lead consultant continued, “When we started talking it quickly became apparent that Senator was entering a new phase in their development – Andy and Sean also understood the value of branding and the influence it has on the culture and perceived value of a business. We went for a strong, solid logotype made unique with the treatment of the typography and supported by descriptive and symbolic icons... now Senator has a brand that reflects their status in a highly competitive industry and equips them to build from here.”

Senator will be making further detailed announcements about their new client gains and employing new personnel in the near future but in the meantime will be delivering value added security provision to clients including the Department for Health, King’s College and Network Rail. Andy Grice finally adding, “We have a real ‘hands on’ approach; we understand and respond to client need proactively – working closely and often consulted on new initiatives including Health & Safety, facilities management, emergency and evacuation etc… and we value our clients; this is reflected in the excellent working relationships we enjoy and maintain with both public and private organisations.”

About Senator Security
Since its formation in 1997, Senator Security Services Limited (senatorsecurity.co.uk) has grown rapidly to become one of the leading private security companies in England and South Wales with operational centres in London, Bridgend and Lichfield. Providing security services to some of the largest organisations in the country - from government departments to blue-chip corporates, from universities to rail networks, manufacturing and industrial facilities. Senator is an Approved Contractor by the Security Industry Authority. Membership number: SESESESC01.

About sb:mktg
Established over twenty years ago as a Corporate Identity and Brand Communications consultancy it develops and delivers internal and external marketing communications and sports marketing programs – from Naming and Design Management through to International Sports Marketing and Sponsorship management.

 
 
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Senator Security Rebrands as Business Strengthens

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Contact: Denis Baddeley - SBMKTG.Net 
+44(0)77 7449 8778 db[.]somervillebaddeley.com
 
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