KlickableTV, an interactive video platform, has unveiled the latest version of their web-based software. Beta 1.0 includes a new API, several player plug-ins, and an integrated ad network.
Publishers can monetize their content by including contextually relevant advertising within their video. The KlickableTV ad network serves contextually relevant ads based on hotspot information provided by the publisher.
Rocawear utilized KlickableTV’s technology by making Jay-Z’s recent video “Death of Autotune” klickable. “Rocawear can now take advantage of KlickableTV’s new ad network. Someone watching the ‘D.O.A.’ video could click on Jay-Z’s car, and an ad for the car would appear, providing a link for the viewer to the car manufacturer’s website,” said Roger Wu, co-founder and president of KlickableTV. This technology is particularly exciting for video producers who were previously limited in the way they could monetize their content.
KlickableTV’s functionality exists as an invisible layer that sits on top of any video player. This flexibility allows publishers to use KlickableTV technology on their own websites without having to change much of their existing infrastructure, providing publishers with a new way to monetize their videos. The KlickableTV API layer can now be customized, and new plug-ins have been added so that the layer is compatible with Brightcove, JW Player, FlowPlayer, YouTube, and ThePlatform.
KlickableTV's interactive video platform harnesses social media to create a comprehensive viewing experience, while providing unique insights into viewer behavior. With a variety of professional and semi-professional users, KlickableTV (klickable.tv) is the leading interactive video provider. Founded in 2007, Klickable TV is based in New York City.