PRZOOM - /newswire/ -
London, United Kingdom, 2009/08/26 - Mercedes Benz, BMW, Peugeot, Fiat and Renault are the latest big brands to announce advertising deals with InSkin Media.
The brands will be using InSkin’s online interactive ad formats – InSkin and i-Roll (interactive pre-roll) - which are placed around video, games and image galleries.
InSkin Media’s formats are high performance flash-based interactive display ad units - the ads wrap around either video or images and remain visible for the entire viewing duration. Prompted by the user, the InSkin ad is activated, pausing the current content and bringing up the brand’s micro-site which can contain video, images, response drivers, Twitter/ Facebook feeds and other interactive features. Once finished, InSkin retreats, and the original video content resumes.
The InSkin format has drawn great interest from the auto industry as the ads allow consumers unparalleled interactivity, users can engage on a higher level and gain a more heightened understanding of all a car has to offer. ComScore figures for June 2009 also revealed that InSkin ads reach two-thirds of motoring website users.
InSkin’s formats are available across the UK’s top online publishers with over 90 sites active in the UK including Dennis sites, Autotrader, The Telegraph, ITV, IPC, Bauer, Livefilm, News International, Mirror and Virgin Media.
Hugo Drayton, CEO of InSkin Media, commented: “These partnerships are great additions to InSkin’s growing portfolio of brand clients. Our ad formats offer unparalleled dwell time and superior engagement rates, which provide these brands best possible value in terms of consumer interaction.”
Advertisers that have also used the InSkin ad format include Coca-Cola, Sony Pictures, Warner Bros, Sony Ericsson, Cadbury’s and Samsung.