PRZOOM - /newswire/ -
Atlanta, GA, United States, 2009/08/21 - Ellis Strategy Group (ESG) - "Strategic Planning: High-Impact Solutions" is a comprehensive, action-oriented guide geared specifically for the leaders of small- to medium-sized enterprises - EllisStrategy.com.
In the Aftermath of the Meltdown of ‘08 STRATEGIC PLANNING GUIDE TAILORED TO SME’S DELIVERS HIGH-IMPACT APPLICATIONS Atlanta-based Experts Saw Need For Solutions For Small- to Medium-Sized Enterprises Struggling to Survive.
“The economic meltdowns of 2007 and 2008 are essentially failures in strategic planning,” according to a new book geared for companies struggling to survive the long-term effects of the crash.
“Strategic Planning: High-Impact Solutions,” by Atlanta-based consultants on the discipline, is a comprehensive, action-oriented guide geared specifically for the leaders of small- to medium-sized enterprises (SMEs) and will be available for sale online Aug. 25.
“Big companies generally can afford to have in-house strategists or costly consultants, or both,” said Dr. Bruce W.C. Ellis, an award-winning expert in the field, with an MBA from MIT and a Ph.D. from the University of Cambridge, England. “Even so, only an estimated 20 percent of the Fortune 500 companies say their corporate culture includes a strong strategic planning component.”
The new planning guide will also work well for large, public companies wishing to initiate strategic planning into the corporate culture, he said.
Dr. Ellis (ellisstrategy.com) is managing director of the Ellis Strategy Group (ESG), with affiliates in Düsseldorf, Hong Kong and London as well as Atlanta. He and ESG Director of Research Billie Brown have co-authored the guide, which includes a quick-start guide/workbook, and Dr. Ellis has also recorded it in audio-book format.
For a limited time, purchasers will also receive a CD of The Art of War, a classic work authored by 6th-century B.C. Chinese military strategist Sun Tzu.
“Our guide not only lays out the basics of strategic planning,” noted Dr. Ellis, “but also offers hands-on tools for getting the next critical plan down on paper and, even more importantly, implemented.
“Strategic planning is one of the most underused and valuable management tools in the business portfolio, in good times and bad. This could be the make-or-break factor for a business teetering on the brink of survival or a business simply desiring to enhance market share and profitability.”
Analyzing strengths and weaknesses as well as external factors can help all companies identify new opportunities for sales and revenue growth, he said, through line extensions, competitive differentiation, and even across industry and geographic boundaries.