A neuromarketing pioneer, Bell was President of Pre-Diction, N.A. (formerly NeuroVu) from ’00 – 02, where he worked with neuroscientists in Australia, the United Kingdom and the US. Working with companies like GM, Starcom Mediavest and Nestle, he led teams to uncover subconscious reactions to stimuli ranging from designs, commercials, print ads, media placement, song selection, etc.
As an Executive Brand Planner at Omnicom agencies (BBDO, Rapp Collins, Colangelo), and as a London-based Management Consultant for SCQuARE International, Bell has been responsible for brand and marketing strategy development on 4 continents for multi-national clients such as Delta, Diageo, Callaway Golf, Disney, Target and General Mills.
“What Richard brings to the table is entirely unique,” says Ron Wright, President / CEO of Sands Research. “Right now, Neuromarketing companies are loaded with EEG technicians and market researchers. What they don’t have is someone like Richard - an expert in consumer insights and brand strategy, who has worked in the trenches of new product development, marketing and advertising strategy and the development of advertising and digital communications. Along with his neuromarketing background, Richard’s combined skills will not only make us a better company, our clients will benefit from a deeper understanding of our research findings.”
“Traditional research has always had major flaws,” explains Bell. “Accessing consumer insights using traditional methods is like wearing very thick Coke-bottle glasses. You’re forced to wear them - because there’s simply nothing else - but everyone knows you really can’t see a damn thing through them. Today, however, with SRI’s proprietary technology, companies can finally access true, innate reactions to any marketing stimuli – be it new designs, product development, advertising, shelf placement, etc.”
“Today, it seems like every Tom, Dick or Harry is trying to offer these services,” Bell continues, “but, I’m proud to join Dr. Stephen Sands [Chairman / Chief Science Officer, SRI] and his team. Steve is highly respected in the field of electrophysiology on a global basis and will be a leader in this new field of neuromarketing.”
About Sands Research Inc. (SRI)
Sands Research (sandsresearch.com) is a leading provider of neuromarketing services and consulting. Having completed studies around the world, SRI is an innovator in understanding consumer engagement in video, print and digital media, product testing and retail design and display studies. Sands clients include many leading product manufacturers, advertising agencies, brand consulting and market research firms.