Significant growth in exhibition space reflects abundant opportunities in Vietnam’s food and hospitality industry.
Spurred by the growth potential of Vietnam’s food and hospitality industry and the increasing trend of foreign companies venturing into Vietnam, Food&HotelVietnam this year will see international group pavilions mark their return with significant growth in exhibition space.
According to Vietnam’s Foreign Investment Agency (FIA) under the Ministry of Planning and Investment (MPI), Vietnam pulled in 1,171 new foreign direct investment (FDI) projects with a total registered capital of more than US$60.2 billion in 2008, tripling 2007’s figure. As a result, Vietnam attracted over US$64 billion, compared to US$20.3 billion in 2007. Despite the global economic uncertainties, international investors are still flocking to Vietnam due to its affordable and abundant labour, political stability and investment incentives.
South Korea group pavilion
Boasting a remarkable 66 per cent increase in booth space at Food&HotelVietnam2009, the Korea Agro-Trade Center coordinated group pavilion is poised to further propel Korean products and brands into the Vietnam market.
“Food&HotelVietnam provides the ideal platform for our companies to enter Vietnam to capitalise on its growth potential. Our continued participation clearly indicates the event as an effective avenue for Korean food companies to grow their presence in the attractive Vietnamese market,” commented Mr. Woo Sang-Dae, Group Coordinator for the Korean pavilion from Korea Agro-Trade Center.
TASTY Singapore group pavilion
Under the collective TASTY Singapore branding and coordinated by the Singapore Food Manufacturers’ Association (SFMA), the Singapore group pavilion will increase over 60 per cent, and showcase companies like Chinatown Food Corporation, Owl International, Tai Hua Food Industries and Unifood International.
“With a bigger pavilion this year, we can introduce even more quality products and brands from Singapore, and explore potential collaboration opportunities with local partners,” said Ms. Feliz Ong, Group Coordinator for the Singapore pavilion from SFMA.
About USA group pavilion
The USA group pavilion, to return above 20 per cent bigger, will bring industry leaders like Lamb Weston, the U.S. Meat Export Federation (USMEF), the USA Poultry & Egg Export Council (USAPEEC), AJC International, Tyson Foods, Agri Export International, Perdue Farms, Boston Agrex, Pilgrim’s Pride, Lamex Foods, Mountaire Farms, Grove Services and the Western United States Agricultural Trade Association (WUSATA) - a new entrant, to the show. The USAPEEC, who participated in every edition of Food&HotelVietnam since its debut in 2005, is expanding its booth by 20 per cent to drive bigger exposure, publicity and awareness of US poultry products to food industries in Vietnam and its surrounding regions.
Said Ms. Margaret Say, Regional Director for USAPEEC, “The USAPEEC and its members are pleased with the exposure and sales achieved from Food&HotelVietnam in 2007. The show has consistently brought quality trade visitors to our booth and has met our targeted needs.
Food&HotelVietnam will continue to serve as a good platform for USAPEEC and its members to reach out to the business community for trade and networking opportunities in Vietnam and beyond.”
Food&HotelVietnam2009 – Shaping Vietnam’s Food and Hospitality Industry
• Will occupy over 9,000 square metres at the new Saigon Exhibition & Convention Center to host more than 280 exhibiting companies from over 19 countries/regions (80 per cent from overseas) and 9 international group pavilions from Australia, Belgium, France, Korea, Singapore, Taiwan, Thailand and the USA.
• Launch of 1st FranchisingVietnam, a premier franchising trade event dedicated to the food and hospitality industries. The event presents a timely business platform for local and overseas companies to capitalise on Vietnam’s flourishing franchising industry.
• Launch of 1st Vietnam Barista Competition to showcase expertise and creativity in the art of brewing and serving specialty coffee, and boost the barista profession.
• Return of 3rd Vietnam Culinary Challenge to feature professional chefs from hospitality establishments across Vietnam exhibit their skills through culinary creations.
“We are pleased with the continued support of international groups for Food&HotelVietnam. The groups’ return with bigger exhibition space affirms Food&HotelVietnam as an effective and timely event for exhibitors to promote their products, meet and network with Vietnamese trade buyers and sellers, and explore market expansion activities,” said Ms. Ting Siew Mui, Project Director for Food&HotelVietnam from show organisers, Singapore Exhibition Services.
Show: Food&HotelVietnam2009 – Shaping Vietnam’s Food and Hospitality Industry (incorporating FranchisingVietnam2009)
Date: 1 - 3 October 2009 (Thursday – Saturday)
Venue: Saigon Exhibition & Convention Center (SECC)
Address: 799 Nguyen Van Linh Parkway, Tan Phu Ward, District 7, Ho Chi Minh City
Opening Hours: 0900hrs – 1700hrs
Admission: Business and trade professionals only
Food&HotelVietnam (foodnhotelvietnam.com), Vietnam’s premier food and hospitality sourcing and networking trade event, features at least 70 per cent of overseas exhibitors in all its editions. The event will bring industry professionals in Vietnam high quality equipment, services and solutions currently available in the global marketplace. FranchisingVietnam2009, Vietnam’s premier franchising trade event, will be held alongside Food&HotelVietnam2009 for the first time. The event is organised by Singapore Exhibition Services and co-organised by VCCI Exhibition Service Co Ltd.
VCCI Editorial Contact
Lan Anh, Deputy Manager, VCCI Exhibition Service
T: +84 8 3932 6339 / F: +84 8 3932 5789 / M: +84 903 221 863
SES Editorial Contact
June Seah, Senior PR Executive, Singapore Exhibition Services
T: +65 6233 6635 / F: +65 6272 2962 / M: +65 9852 6756