For years, Pace BMW’s website has created a problematic divide: the car dealership’s online representation does not match the personality present in the dealership. Specifically, it is the current website’s lack of user-friendliness that offers a sharp contrast to the customer-first attitude so prominent to those who enter the dealership and interact with the helpful BMW sales team. As a result, the Westchester, New York dealership, a part of the renowned DCH Auto Group, is teaming up with Single Throw Internet Marketing to create a renewed Internet marketing strategy. The new website will include a video and image gallery, as well as a new and used car feed to be shared with sister dealership, BMW of Greenwich in Connecticut.
Teaming up with Single Throw was an easy choice for Pace BMW (pacebmw.com), according to Joe Solano, General Sales Manager. “We have seen the extensive success and increased sales results from out sister store, BMW of Freehold, with whom Single Throw worked to launch a site in late 2008. After seeing this, the work of any other company pales in comparison,” he said.
For Single Throw (singlethrow.com), Pace BMW’s Internet marketing strategy is not uncommon to the car industry. “We’ve worked with several car dealerships now, and they all seem to have the same problems: websites that are not user-friendly. Cookie-cutter templates and too many bells-and-whistles confuse the user, and instead of generating Internet leads, turn potential customers away. Helping Pace BMW to rejuvenate their Internet marketing strategy is really going to help them see instant sales success,” said Larry Bailin, President and CEO of Single Throw.