PRZOOM - /newswire/ -
Mountain View, CA, United States, 2009/08/04 - Globally, the pay-TV market has experienced multiple changes over the past few years, reflecting an increasing uptake of cable, satellite and IPTV video services.
WHEN: Tuesday, August 11, 2009 at 11 am. ET
LOCATION: Online, with free registration
SPEAKER: Meghali Sharma, Research Associate, Frost & Sullivan
Globally, the pay-TV market has experienced multiple changes over the past few years, reflecting an increasing uptake of cable, satellite and IPTV video services. This has led to an increasing demand for cost-efficient and bit-efficient encoding solutions
Cable, being one of the dominant segments within the pay-TV market, is slowly transitioning towards digitized workflows and advanced encoding formats. Satellite providers are moving towards advanced compression formats and interactive offerings to cash in on their premium subscribers. IPTV, with its ability to offer applications such as VOD, games, and interactive advertisements, in addition to traditional television, is gaining popularity in some regions. These trends will require investments in digital equipment, including encoding solutions.
However, the global recession and lower subscription rates have forced service providers to either reduce or delay their capital and operational spending from late 2008 to 2010. However, unlike the broadcast market, the pay-TV market is expected to regain growth quickly and show moderate revenue growth rates over the forecast period 2009-2015.
Highlights of the briefing include analysis of trends in cable, satellite and IPTV application segments, growth trend projections, geographical forecasts, technological and market trends, and competitive analysis.
"Despite investment delays, lower pay-TV subscription rates, and price cuts, the pay-TV video encoders market will regain growth from 2010 onwards. The market is also expected to have entry of low cost, bit-efficient, software-based encoding solutions, which will give competition to some of the traditional encoding vendors in the market," observes Sharma.
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