Release date: 2006-05-16

Prepay Powers 17 Million New Ukrainians to Enter the Mobile Market Says

(PRZOOM - Press & Newswire) —  London, Fulham, United Kingdom, 2006-05-16 - Following in Russia’s footsteps Ukraine is experiencing strong subscriber growth with ownership reaching 30 million by 2007, (a growth of 17 million since 2004) - /


Data from Wireless World Forum's "Ukraine Mobile Market 2006" statistical handbook reveals that the majority (95%) of new subscriptions are in the prepaid sector pushing down voice ARPU (which will fall 11% to $6.9 pcm by 2007). In contrast the messaging and content sectors provide the main growth story with the average Ukrainian spending $1.6 a month on data services by 2007.

Further growth in the Ukrainian market can be achieved through three routes:

1. Continuing to attract new subscribers though affordable prepay options.
2. Converting prepaid contracts into more lucrative postpay contracts.
3. Developing the data market.

About Wireless World Forum

When Josh Dhaliwal and Graham Brown started Wireless World Forum ( in 2001, they realised that few technology and media companies were able to access insight about how their consumers were being impacted by changing technologies and markets.

We set our goal to serve our clients through our understanding of consumers. That's why we are Passionate about consumers and believe that our experience in working with over 700 companies in 60 countries is a key cornerstone in the strategic developments of our clients.


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