Red Bricks Media won two awards for its print ad promoting BusinessWeek’s innovative new online offering, BusinessExchange - the Summit Creative Award and a Silver Communicator Award. The interactive agency was also selected for a Gold Communicator Award for its full-page magazine ad designed for client Balsam Hill, a premier online retailer of artificial Christmas trees.
“We’re honored to win these three prestigious awards,” said Elliott Easterling, co-founder and CEO of Red Bricks Media. “The fact that we are an interactive agency and are winning print awards reinforces our integrated, multi-channel capabilities. In this case, the two winning print ads successfully promoted awareness, traffic and conversions for our clients’ online presence.”
The Summit Creative Awards and the Communicator Awards are international competitions that receive thousands of entries from around the country. “Winning a Summit Creative Award is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards. Linda Day, the Director of the International Academy of the Visual Arts for the Communicator Awards, noted “The quality, creativity and execution of this year’s work is a true testament to the talents and abilities of communications professionals from around the world. The entries received reflect an increasingly diversified industry and the work once again sets the bar extremely high.”
Both BusinessWeek and Balsam Hill approached Red Bricks Media to design full-page magazine ads. BusinessWeek wanted to promote its online news, information, and social sharing portal, BusinessExchange. One of the biggest advantages of BusinessExchange is that it allows users to create fully customized news feeds based on the user’s interests. Red Bricks Media’s innovative design resembled a news feed, featuring lines of grey text article headlines on a white background, with strategically highlighted words to convey the message “Find the news that matters to you.”
Red Bricks Media’s other award-winning magazine print ad was designed for client Balsam Hill. Balsam Hill is a premier online retailer of luxury artificial Christmas trees, and the client called upon Red Bricks Media to design an elegant print ad that evoked a warm holiday spirit while capturing the selling points of the trees. The finalized print ad showcased an exquisite Christmas tree set against an inviting fireplace – images of comfort and holiday cheer.
About Red Bricks Media
Red Bricks Media (redbricksmedia.com) is a full-service global marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York, Los Angeles, Hong Kong and Taipei, creating world-class advertising programs for top brands like Microsoft, Hearst Magazines, THQ, and the Los Angeles Times.
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms including Coach, MTV, HBO, Disney and Polo Ralph Lauren.
About the Summit International Awards
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2009 competition is the 15th year for the creative competition.