It has also recruited leading design professionals to spearhead its continued expansion in its award-winning Creative Services offering.
Mike Gordon, Managing Director at RR Donnelley's Global Document Solutions (UK & Ireland) explains the rationale for the new studio launch, "We have seen a significant increase in demand for Creative Services this year, particularly from our clients in London, and we have recognised that we needed to expand our capabilities to meet this demand. We are delighted to be launching the new City of London Design Studio today. This new studio is part of an on-going programme to enhance our Creative Services offering and reflects our intent to provide our clients with a wide range of solutions to help them communicate more effectively with their end customers".
Helen Starling, Strategic Account Director, has been responsible for launching the new studio and is pleased to have secured the services of some of London's leading creative talent, "The team we have put together has excellent design credentials, but most important, they have a very strong track record in delivering compelling creative solutions that are based on a thorough understanding of the client's needs and an in depth appreciation of the communication challenges they are facing". Starling continues, "We are not just another design agency - the studio is a key component of RR Donnelley's marketing value chain service that includes creation, production, delivery and in-bound processing. We find that when organisations adopt a life-cycle approach to their customer communications they are much more effective".
The new studio team sees Eleanor Fisher, who has previously worked in senior roles with blue chip organisations such as Moneygram and the Natural History Museum, joining as the Creative Director; and Alex Wiltshire, previously with PriceWaterhouseCoopers and with other significant freelancing assignments, joining RR Donnelley as the new Lead Senior designer.
The new London Studio extends RR Donnelley Global Document Solution's design network in the UK and Ireland, which is supported by offshore operations in Poland, India and the Philippines.
About RR Donnelley
RR Donnelley (rrdonnelley.com) is the world's premier full-service provider of print and related services, including business process outsourcing. Founded more than 144 years ago, the company provides products and solutions in commercial printing, direct mail, financial printing, print fulfillment, labels, forms, logistics, call centres, transactional print-and-mail, print management, online services, digital photography, colour services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services and many other industries. The largest companies in the world and others rely on RR Donnelley's scale, scope and insight through a comprehensive range of online tools, variable printing services and market-specific solutions.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley's filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements.