PRZOOM - /newswire/ -
Southam, Warwickshire, United Kingdom, 2009/07/30 - TyreSafe and RoadSafe, two of the UK’s most influential industry-based road safety organisations, have formalised a reciprocal agreement.
TyreSafe and RoadSafe, two of the UK’s most influential industry-based road safety organisations, have formalised a reciprocal agreement. The collaboration will see the organisations working more closely together, taking an active part in each other’s development and initiatives to reduce the number of casualties and accidents on the UK’s roads. TyreSafe has become a full member of RoadSafe meaning it will take a seat on its advisory panel, while RoadSafe has joined TyreSafe as an associate member.
“Having worked together on an informal basis for a number of years, it was clear to both organisations that we could potentially improve road safety even further by formalising our relationship,” explains Stuart Jackson, chairman, TyreSafe. “There are many areas where we are trying to reach the same audiences and educate them, their employees, customers and stakeholders on the importance of road and tyre safety. Our new relationship will allow us to do this in a more co-ordinated and effective manner”.
TyreSafe (tyresafe.org) is now in its third year, having taken over the valuable work carried out by its predecessor the Tyre Industry Council. The not for profit organisation is dedicated to raising awareness about tyre safety issues in the UK. RoadSafe was launched in 2001 and is a road safety partnership of leading companies in the motor and transport industry in the UK. Its mission is to reduce road deaths and injuries through building partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals, promoting the safe design and use of vehicles and roads and encouraging education and innovation.
In addition to its national and international work, RoadSafe organises The Prince Michael International Road Safety Awards and manages the government-backed Driving for Better Business campaign.
“Working in partnership will help to reinforce key safety messages” comments Adrian Walsh, director, Roadsafe. “With October’s tyre safety month fast approaching, we will be working closely with TyreSafe to see how we can raise awareness of this important safety issue. In addition, we welcome TyreSafe as a partner in the ‘Driving for Better Business’ campaign and will be encouraging its members to play an active role in promoting good work-related road safety practice by joining more than 10,000 other businesses and individuals as members of our network.”
Both organisations are signatories to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010.