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XL-BYG Sees Potential to Boost Profits with Digital Signage Network - Scandinavia’s largest do-it-yourself hardware store chain, XL-BYG, has launched a digital signage network in its stores after a three-month trial revealed revenue lifts resulting from the display screens
XL-BYG Sees Potential to Boost Profits with Digital Signage Network

 

PRZOOM - /newswire/ - Brabrand, Denmark, 2009/07/28 - Scandinavia’s largest do-it-yourself hardware store chain, XL-BYG, has launched a digital signage network in its stores after a three-month trial revealed revenue lifts resulting from the display screens.

   
 
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Nuppenau, a Scala Certified Partner in Denmark, was selected to implement the network that consists of more than 750 screens in more than 120 locations.

“This new media is generating more sales and makes cross-selling more likely. Another big benefit is that we are now able to give customers product demonstrations in the store using the same system. We can show a lot of different content, which suits our strategy perfectly,” said Nicolai Aaboe, Interior Manager, XL-BYG.

Next steps for the XL-BYG network include using Scala software to develop locally adjusted content and way-finding systems featuring touchscreens to improve the shopping experience even more for customers.

About Scala

Driving more than 300,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.

 
 
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Agency / Source: Scala, Inc.

 
 

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XL-BYG Sees Potential to Boost Profits with Digital Signage Network

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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Scala, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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