PRZOOM - /newswire/ -
Manchester, United Kingdom, 2009/07/27 - Buzz Media, the world's largest community of pop culture web sites with more than 40 million unique users monthly, has appointed independent online advertising sales house w00t!media to exclusively handle its UK online sales.
Buzz Media operates more than 30 celebrity and music websites. These include brands such as Buzznet, Absolute Punk, JustJared and the official sites for celebrities such as Kim Kardashian, Nicole Richie and Mischa Barton.
“w00t!media already represents a large collection of music publishers, celebrity blogs and cult websites, and successfully draws an impressive collection of brand advertisers - in turn creating high-impact ad opportunities,” said Jay Westlin, SVP, Business Development, Buzz Media. “We’re thrilled to have found a partner that is really pioneering in this area.”
Recent advertisers have included Warner Brothers, MTV and Skittles.
“With clients including Hype Machine, Resident Advisor and Popbitch, w00t!media is recognised for its successful relationships with independent entertainment websites,” said w00t!media Director Austen Kay. “Buzz Media operates some of the largest celebrity and music sites in the world. We are perfectly placed to bring original brand partnerships on board, further establishing our position as the UK’s top independent online advertising sales house.”
w00t!media (w00tmedia.net) is an independent digital sales house. We provide premium representation for entertainment and lifestyle publishers, offering an alternative media-buy to commoditized ad-networks. In particular, w00t!media specialise in creative solutions across cult websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Productions clients include Cadbury, T-Mobile and Fanta. Publisher clients include Urban Junkies, Popbitch and Resident Advisor. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.
Buzz Media Inc. (buzz-media.com) is a leading social media company operating over 30 websites in pop culture. By utilizing its proprietary social media platform, the company powers communities that bring together professional editorial, expert opinion, user-generated content and highly customized sponsorships to create the most timely, deep and dynamic entertainment experience on the web. Buzz Media and OK! Magazine recently announced a new joint venture focused on digital content, marketing and advertising, making Okmagazine.com the newest addition to the company's online network.