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Sol, Inc. Continues Expansion with New South Western U.S Business Development Manager - Experienced lighting sales professional John Castner will accelerate Sol’s sales in #1 US solar lighting market
Sol, Inc. Continues Expansion with New South Western U.S Business Development Manager

 

PRZOOM - /newswire/ - Palm City, FL, United States, 2009/07/27 - Experienced lighting sales professional John Castner will accelerate Sol’s sales in #1 US solar lighting market.

   
 
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Sol, Inc., the world leader in solar LED outdoor lighting announced today the appointment of John Castner as its Business Development Manager for the Southwestern region of the United States.

Mr. Castner brings to Sol 24 years of lighting and LED sales experience, having been previously associated with such companies as Dialight, Sylvania, Hubbell and Amtech. Over the years he has held District, Regional and National Sales Positions and has worked with distributors, contractors, municipalities, corporate end-users, electrical engineers and national account customers. Mr. Castner holds a Bachelor’s degree from Occidental College in Los Angeles and an MBA from UC Irvine. Mr. Castner will be based in California to better serve the needs of Sol’s west coast clients.

“We are pleased to have John’s experience and professionalism to support Sol’s sales growth in the southwest United States,” said Michael Sonnenfeldt, chairman of Sol, Inc. “With his wealth of experience, we expect John will continue to quickly develop Sol’s value added reseller network of Solar Lighting Solution Professionals (SLSP’s) to help them better explain to their clients that “grid parity” has finally arrived for many solar lighting projects, especially those located in the Southwest.”

Sol’s SLSP - Solar Lighting Solutions Professional, is a network of contractors and dealers that have graduated from Sol’s 2-day SOLutions course and have been trained to market, sell, and install solar lighting solutions. Castner will be responsible for identifying new accounts, managing Sol’s unique SLSP network, and growing the manufacturer’s representative network in the southwest US and HI.

Rick Schuett, President and CEO at Sol, Inc. added, “By bringing John’s significant commercial lighting project expertise to our domestic sales team, we strengthen our long-term goal of educating and informing clients and the specification community about the benefits of solar lighting systems. Proactively growing the market for solar lighting remains a top priority for Sol and we are excited to attract high caliber talent like John to our company.”

About Sol Inc.
Sol (solarlighting.com) is the world leader in solar LED outdoor lighting solutions with over 38,000 systems installed in more than 61 countries on six continents. Since 1990, Sol has introduced innovative and cost-effective solar lighting systems that provide unsurpassed levels of illumination and reliability. Sol develops, manufactures and markets commercial/industrial-grade solar powered and energy efficient lighting systems for a wide range of lighting applications including area and security, street and roadways, sign and billboards and transit and shelter lighting. Sol is ISO 9001:2000 certified and committed to superior design, manufacturing, and customer satisfaction.

 
 
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Sol, Inc. Continues Expansion with New South Western U.S Business Development Manager

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Contact: Michele McDermott - SolarLighting.com 
772-286-9461 michelem[.]solarlighting.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Sol, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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