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Podium Ad Technologies Announces Availability of adCenter™ API with adCore™ Reports - Podium Advertising Technologies has announced the reporting implementation of Microsoft adCenter™ for adCore™. The reporting module allows ecommerce marketers to view activity through all platforms
Podium Ad Technologies Announces Availability of adCenter™ API with adCore™ Reports

 

PRZOOM - /newswire/ - Tel Aviv, Israel, 2009/07/23 - Podium Advertising Technologies has announced the reporting implementation of Microsoft adCenter™ for adCore™. The reporting module allows ecommerce marketers to view activity through all platforms.

   
 
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Online advertising technology taking marketers to a new level of performance and efficiency.

Podium Ad Technologies has announced the reporting implementation of Microsoft adCenter™ for adCore™ V3.0, an online advertising technology developed for ecommerce marketers and SEM agencies to fully automate search and price comparison e-commerce campaigns.

adCore™ now provides ecommerce companies the ability to view campaign statistics for the adCenter™ platform within adCore™. The version update provides ecommerce marketers with an end to end solution within the search engine environment across all platforms.

Microsoft’s new search engine Bing currently accounts for 12.1% of the total search in the United States and is therefore a highly relevant addition to the adCore™ system. Through the adCenter™ API, adCore™ is seeking to provide clients with direct access to the expanding search segment in addition to Google™ and Yahoo!®.

“Microsoft adCenter™ API implementation within adCore™ was the final stepping stone of the reporting module. adCore™ agencies and clients can now view their entire SEM (search engine marketing) and SCE (shopping comparison engines) activity under a single unified reporting tool.

Advertisers can compare statistical data including conversions and ROI between the different media channels, analyze their activity reports and take marketing decisions based on real time cross channel activity data.” Omri Brill, CEO, Podium Advertising Technologies.

adCore™ is an online advertising technology used to automate the search engine marketing process for e-commerce based websites. Site owners and marketers are provided the capability to synchronize current inventory levels with online campaigns by syncing the site's database with the adCore™ system. This campaign management process allows sites to dynamically insert prices of products along with relevant data within text ads.

adCore™ is a registered trademark of Podium Ad Technologies Ltd. in Israel and/or other countries.

About Podium Advertising Technologies
Founded in 2003, Podium Advertising Technologies (podiumadtech.com) is involved in software development in the field of online paid search advertising.

Our goal at Podium is to fully automate the online paid search advertising process and achieve technological superiority by supplying a comprehensive software solution covering all aspects of industry activity, which is both easy to use and affordable in price.

Press Contact:
Shirley Marschall, Podium Advertising Technologies Ltd.

 
 
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Agency / Source: Podium Advertising Technologies Ltd

 
 

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Podium Ad Technologies Announces Availability of adCenter™ API with adCore™ Reports

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Contact: Yehuda Blumenfeld - Podium.co.il 
+972 3 566 3444 shirley[.]podium.co.il
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Podium Advertising Technologies Ltd securities in any jurisdiction including any other companies listed or named in this release.

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