On one hand, market demand from the strongest revenue generators is saturating, as the United States and Western Europe have achieved their digital television deadlines. On the other hand, the broadcast industry worldwide has been ailing, struck by the economic slowdown and shrinking advertising revenues.
To battle these trends, some vendors are expanding their product lines and targeting other segments, such as pay-TV or Internet video, while others are innovating products that satisfy customer demands of the future.
This presentation will offer insights in to the short, middle and long term growth trends in the broadcast encoders market, a close look at the actual drivers and restraints impacting the market, and how the competitive landscape might change in this segment.
Along with audience Q&A, the following points will also be discussed:
• Emerging vendors in the market;
• Recent consolidation trends;
• Size of the market opportunity in different regions;
• The impact of pricing on the market;
• The impact of alternative media on the market;
• What industry stakeholders are doing and should do to survive in this market.
Highlights of the briefing include analyses of the broadcast encoders market segments, the digital terrestrial television (DTT) encoders market, format trends, regional market trends, technology trends, and the impact of high-definition on the encoders market.
This briefing will benefit software and hardware video encoder-transcoder vendors, broadcast equipment manufacturers and distributors, system integrators, service providers, and codec manufacturers, by discussing emerging and future trends for the world broadcast video encoders market.
This is first in a series of analyst briefings offering insight into Frost & Sullivan's research on the video encoders-transcoders market. Future briefings will give an overview of trends in pay-TV video encoders, and the enterprise, Internet and mobile video encoders-transcoders markets.
Supporting Quote: "Among all the various video encoder segments, the broadcast encoders market has been the most affected by the recession. Frost & Sullivan expects the market to decline by over 28 percent in 2009, and further decline in 2010. Though there is promising demand from a number of developing countries all set to digitize their television services, the market faces several challenges -- pricing, intense competition, and changing customer demands," observes Nath.
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About Frost & Sullivan
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