The Asia Pacific radio-frequency identification (RFID) readers market has been growing steadily despite the current economic scenario, which has slowed down ongoing implementations, as well as making it unlikely for new commissioned projects as companies exercise caution in spending and investment. This is mainly due to the opportunities offered by expanding application segments and increased government support. Manufacturers too are striving to improve reader efficiency cost-effectively to optimize on opportunities. Estimates reveal that China is the largest RFID readers market in Asia Pacific while Indonesia is the most nascent.
New analysis from Frost & Sullivan (autoid.frost.com), Asia Pacific RFID Readers Market, finds that the market earned revenues of $134.3 million in 2008 and estimates this to reach $503.9 million in 2015.
With the advantages provided by RFID, end users are exploring ways to put the technology to better use. Integration of RFID with other technologies will enhance market prospects during the short to medium term as software companies are successfully integrating RFID into the current infrastructure.
"Previously, RFID readers’ market growth had been driven by traditional applications such as toll collection and security and access control," says Frost & Sullivan Industry Analyst Parul Oswal. "At present, there is demand for RFID readers in supply chain management for varied applications that range from livestock, healthcare, sports timing, and transportation to document tracking."
As the spectrum of applications widens, RFID readers enable value optimization, providing a surefire method to increase return on investment. The cost of RFID readers is reducing while the technology is seeing advancements at a steady pace. Improvements have been made to overcome limitations, such as read range, which had been an issue that had earlier dogged the technology. Multi-port readers are deployed to extend the read range between the readers and tags with multiple antennas connected to these readers.
Overall, cost and accuracy are vital factors spearheading growth in the market. Companies are going the extra mile to provide features on readers, keeping costs at a minimum to obtain a clear edge over competition. Users have displayed a preference for readers that support multi application functions, offer high security, and cost efficiency.
Countries that had established strong trade ties with the United States and other industrial nations are likely to experience a slackening of output growth for now. The corporate segment will slow down considerably, but the government segment will be minimally affected. National ID and e-passports, sea ports, airports, and infrastructure security will keep the market outlook upbeat during 2009.
"Government projects will generally be awarded to bigger vendors," says Oswal. "Hence, it is important for smaller integrators to form new alliances, affiliations, and forms of distribution."
Governments in the region have played active roles in promoting RFID technology by providing direct funding for vendor initiatives and subsidies for end users intending to leverage on the technology. Continuous education will help achieve better outreach and prove that RFID brings real value to business enterprises.
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Asia Pacific RFID Readers Market is part of the Automatic Identification and Security Growth Partnership Service program, which also includes research in the following markets: APAC RFID Inlays market, APAC RFID Middleware market, APAC RFID Tags market and Asia Pacific RFID Market (compilation of all markets). All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Asia Pacific RFID Readers Market / P192