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PRZOOM - /newswire/ -
Dubai, UAE, United Arab Emirates, 07/06/2009 - Philips office will act as a coordination hub for commercial activities within the International Cluster (NYSE: PHG, AEX: PHI).
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Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI), world leader in healthcare, lifestyle and lighting announced that it has set up its Consumer Lifestyle regional headquarters at the Dubai Silicon Oasis (DSO), the region's premier integrated innovation hub for high-tech industries. Philips has also established the global headquarters for the International Cluster sales organization of Philips Consumer Lifestyle sector at DSO. This office acts as a coordination hub for commercial activities within the International Cluster, an organization employing over 800 employees in 39 locations.
The announcement marks the entry of another technology giant to the rapidly expanding Integrated Technology Park, which is already a host to several global majors including Wacker Chemie AG, Fujitsu Siemens Computers, and Porsche; one of the world’s leading car manufacturers, amongst many others.
Commenting on this occasion, Dr. Mohammed Al Zarouni – CEO of Dubai Silicon Oasis Authority, said: “Philips has been a major driver of technological change in several markets, and has impacted the lives of communities all over the world. We are delighted to welcome Philips to DSO and will extend our support to ensure they are able to achieve their business objectives in the region, through our fine technology park.”
A. Yenal Gokyildirim, Senior Vice President Philips Consumer Lifestyle, International Cluster said: “We are primarily looking at marketing Philips Consumer Lifestyle technologies from our DSO operations. Lifestyle addresses consumer health and wellbeing through products and related activities that help consumers live healthier lives. The Consumer Lifestyle sector was formed on January 1, 2008 through the integration of Philips’ former Consumer Electronics and Domestic Appliances & Personal Care divisions.” “The sector is focused on making a difference to consumer's lifestyles, in particular, addressing their health and well-being through strong leadership positions in categories such as oral healthcare, mother and child care, small domestic appliances, portable electronic entertainment and flat-screen television” Gokyildirim added.
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meldirany[.]dso.ae 
