Superbrands Middle East announced that Masafi has won the ‘Brand of the Year’ award at the 5th Superbrands tribute event, which was held at the Intercontinental Dubai Festival City on Sunday. Seventy four leading brands from the country were awarded Superbrands status and the 2009 Superbrands book was unveiled at the event, also dubbed as the 'Oscars of Branding’, where the UAE’s strongest brands were honoured.
Speaking at the event Mr. Mike English, Director, Superbrands Middle East, said, “The tribute event is a true celebration of many of the country's highest profile brands. We are happy to announce that Masafi has been voted as the 'Brand of the Year' as it scored the highest points amongst all the brands, showing us that regardless of the slow economy, strong brands not only survive but prosper.”
“Masafi may have started out as a humble mineral water brand but has diversified into flavoured water, juices, tissues and gourmet chips taking the market by storm with the launch of each new product. The brand has now become synonymous with water in the UAE. As part of its corporate social responsibility, Masafi launched its corporate recycling service - a unique initiative aimed at reducing the environmental impact of plastic bottles for which the company also won numerous awards,” Mr. English added.
Seventy four brands scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. To win this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.
The Superbrands Council, which comprises of some of the leading names in UAE business circles, score all the brands and the top scoring brands which meet the stringent criteria set by the council are awarded with Superbrands status This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 3,000 marketing professionals.
The Superbrands programme acknowledges and rewards the highest standards of branding. Over the years, the Superbrands organisation has achieved international acclaim for being the independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region.
Seventy four top brands were awarded out of thousands available in the UAE. Most of the selected brands appear in the Superbrands UAE book, which traces the history and achievements of each of the brands. The 2009 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn't Know section’ highlighting interesting facts about the brand and its unique achievements.
The glittering tribute event was attended by the country's most prominent senior business, marketing and branding executives.
About Superbrands UAE
The Superbrands organisation (superbrands.com) is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 85 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 10,000 individual brands have been featured worldwide.