Free press releases distribution network?

Agency / Source: Loughlin/Michaels Group (LMGPR)

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Absolute Quality Study Shows Gaps in Player Engagement Between Game Developers and Target Consumers - Absolute Quality, an e4e Company, today released the results of research that indicated game developers and publishers have an opportunity to more closely align game features with the preferences of target customers
Absolute Quality Study Shows Gaps in Player Engagement Between Game Developers and Target Consumers

 

PRZOOM - /newswire/ - Campbell, CA, United States, 2009/06/12 - Absolute Quality, an e4e Company, today released the results of research that indicated game developers and publishers have an opportunity to more closely align game features with the preferences of target customers.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The study also highlighted the difference between experiences of men and women while playing the same game, which has implications on the marketing of any new game title.

The bio-sensory study commissioned by e4e was performed in conjunction with EmSense on one of the industry’s top First Person Shooter (FPS) game titles. The study tested both attendees at the Game Developers Conference in March 2009 in San Francisco, and a sampling of target consumers for the popular shooter game. Interpreting the results of the study, market research and consulting firm Techaisle concluded the following:

• Participants from the game developers group who were familiar with the FPS genre showed a much higher level of engagement during elements of the game, such as the overall story, cut-scenes, and highly scripted combat encounters. Target consumers, however, were much more engaged during simpler aspects of the game, enjoying running and gunning through the experience in nearly two-thirds of the cases.

• Also significant was the difference in gender reaction, which indicated games that are developed primarily for women would benefit from a focus on storyline and cut-scenes. Men were only engaged by cut-scenes 37 percent of the time, while women showed directionally above average engagement to the same events.

Implications for the Game Development Industry
Production elements such as video cut-scenes, which focus on slick graphics and well developed characters, can carry significant costs for game developers. Additional elements like complex vehicles and weapons can also run up the expense of creating new games. This study clearly shows that these elements of games tend to reflect the preferences of the developers themselves and not the preferences of the target consumer.

“The success of a game depends on several factors including age, gender and cultural influences, making it more challenging to deliver the right gaming experience to the right audience,” said Shirish Netke, President, Interactive Entertainment, e4e. “A rigorous analysis of user data throughout the development cycle can help mitigate the risk associated with the publishing and marketing of games and improve predictability of success of new titles in the market.”

Study Methodology
Over the course of several days, 15 minute gameplay sessions were held with conference attendees, simultaneously recording participant game play and their bio-sensory responses. GDC attendees include those employed in game development, testing and associated businesses. The target consumer group is comprised of those owning or having access to an Xbox 360 and who play first-person shooters on a regular basis, but are not employed as game testers or developers.

While playing the game, participants wore EmSense's patent pending wireless headset leveraging robust bio-sensing technology, combining multiple sensors measuring everything from viewer's brainwaves (EEG) to the moments when they blush into a unit the size of a headband. The system measures objective and continuous emotional and cognitive responses.

"Brainwave and bio-sensory measurement technologies give developers insight into the visceral engagement and emotion of gamers, all with the precision of real-time measurement,” said Tim Hong, SVP Product Development and Analytics, EmSense. “Traditional focus groups or surveys have their fair share of biases and only try to get at the thrill and fun of a gamer experience, but using this powerful technology clients have quantitative, benchmarked measures for game engagement."

In future studies, Absolute Quality and EmSense will continue to explore gamer experiences in other genres of the video game industry, and will probe deeper into the issue of developing games which are engaging for women, who now represent more than 40 percent of gaming consumers.

About Absolute Quality
Absolute Quality (absolutequality.com), an e4e Company, provides Consult, Implement Operate (CIO) Services for the interactive entertainment marketplace, addressing critical operational problems across the entire business cycle. This includes crucial aspects such as market perception of new game concepts, localization, testing and quality management of new games, and finally revenue generation and support of games that are released in the market.

About e4e
e4e (e4e.com) is a global business services company, delivering business value through services in our chosen vertical markets. The company provides customers with utility services based on a combination of domain knowledge, relevant technologies and a reliable global service delivery model and help our customers increase business value through cost reduction, process re–engineering and most importantly through revenue enhancement in existing and new markets.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Games/Toys/Mobile Gaming Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Loughlin/Michaels Group (LMGPR)

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Games/Toys/Mobile Gaming articles,
CATCH Visitors via Your Competitors Announcements!


Absolute Quality Study Shows Gaps in Player Engagement Between Game Developers and Target Consumers

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Courtney Furia 
408-370-5230 allison[.]lmgpr.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Loughlin/Michaels Group (LMGPR) securities in any jurisdiction including any other companies listed or named in this release.

Games/Toys/Mobile Gaming via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Loughlin/Michaels Group (LMGPR) / Company Profile


Read Games/Toys/Mobile Gaming Most Recent Related Press Releases:

VR Launches into Future’s B2B Proposition
Global Gaming Reenergized - Augmented Reality, Location Based Gaming and Connected Toys Fuel Mobile Gaming Finds Frost & Sullivan
Nolan Bushnell and Spil Games Join Forces to Bring Bushnell’s First Mobile Games to Market
Mionix Appoints Deal Time As Distributor for GCC Region
BenQ Announces ZOWIE as its New Brand for eSports
NetDragon Websoft Releases Dead Union - The Most Anticipated FPS Game in 2015
Mobile Gaming Revenues to Exceed US$7 Billion in Southeast Asia by 2019 Says Frost & Sullivan
TotalFilm.com and SFX.co.uk Join Forces with Gaming Giant GamesRadar.com to Form GamesRadar+
Microsoft Chooses Future Plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive
Creative Mobile Celebrates 200 Million Game Installs on Android

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today