Free press releases distribution network?

Agency / Source: 1-2-1View Media Holdings Pte Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



1-2-1VIEW Publishes White Paper on Improving ROI Measurement for Out-Of-Home Advertising - Digital signage and audience measurement solutions provider 1-2-1VIEW, has published a white paper, “Improving ROI Measurement for Out-Of-Home Advertising” that looks at growing in-home advertising clutter
1-2-1VIEW Publishes White Paper on Improving ROI Measurement for Out-Of-Home Advertising

 

PRZOOM - /newswire/ - Singapore, Singapore, 2009/06/12 - Digital signage and audience measurement solutions provider 1-2-1VIEW, has published a white paper, “Improving ROI Measurement for Out-Of-Home Advertising” that looks at growing in-home advertising clutter.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

With a focus on helping advertisers understand the virtues of the outdoor media, the white paper discusses the growing in-home advertising clutter phenomenon and the emergence of technologies that contribute to the diminishing returns gained from advertising on traditional television media.

Based on studies indicating the shift of audience attention away from in-home media and into the out-of-home environment, the white paper looks at the draws of this medium and also addresses barriers-of-entry issues that plague advertisers from making a smooth transition to adopting such alternatives.

The paper also looks at the issue of ‘reach’ which is a significant barrier of entry as other media take the calculation of reach to be equal to actual media consumption. i.e. if you buy a magazine, you will read it; if you switch on the television, you will be watching or listening to the program. This is in contrast to exposure to the out-of-home media whereby people are within viewing range of the content but may or may not actually look at the screen or panel.

The paper proposes methods for quantifying returns on investment for outdoor and associated out-of-home media. Using new measurement technologies available to validate viewer impressions, such networks would be made more transparent and easier to adopt.

About 1-2-1VIEW
1-2-1VIEW (121view.com) is a provider of digital signage systems with integrated viewership counting technology that is based on Linux and are built on proven consumer electronics platforms. 1-2-1VIEW’s turnkey hardware-software solution is network controlled and scalable to an infinite number of screens. With award winning, lightweight media players and web based management, 1-2-1VIEW is combining the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: 1-2-1View Media Holdings Pte Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Display Equipment/Signage articles,
CATCH Visitors via Your Competitors Announcements!


1-2-1VIEW Publishes White Paper on Improving ROI Measurement for Out-Of-Home Advertising

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Christopher Koh - 121View.com 
+65 91441995 ckoh[.]121view.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any 1-2-1View Media Holdings Pte Ltd securities in any jurisdiction including any other companies listed or named in this release.

Display Equipment/Signage via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From 1-2-1View Media Holdings Pte Ltd / Company Profile


Read Display Equipment/Signage Most Recent Related Press Releases:

ITSENCLOSURES Installs Digital Signage Kiosk At The John Glenn Columbus International Airport
Tripp Lite's New MST Hubs Help Users Create Dazzling Multi-Monitor Displays
Australia’s First Dynamic Stand Management System Powered by Scala
Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions
WAND to Host Advanced Digital Menu Board Techniques Session at NRA Show
Frost & Sullivan Commends Gefran for Developing a Proportional Integral Derivative Controller with the Largest Display in its Market Category
AGDisplays Performs OCA Bonding Solutions for an Increase in Coverage Over Full Optical Bond
WAND Corporation Opens New Headquarters and Restaurant Technology Center
Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016
QisDesign A&D Roadshow Makes a Stop at La Murrina Showroom in West Hollywood to Showcase Award-Winning LED Lamps

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today