PRZOOM - /newswire/ -
Palo Alto, CA, United States, 2006/04/28 - The Food & Beverage Ingredients Group at Frost & Sullivan is pleased to announce its 2006 Quarterly Analyst Briefing Presentation on the U.S. and European Phytosterols Markets to be held on May 4, 2006 at 11:00 am EST..
The Food & Beverage Ingredients Group at Frost & Sullivan is pleased to announce its 2006 Quarterly Analyst Briefing Presentation on the U.S. and European Phytosterols Markets to be held on May 4, 2006 at 11:00 am EST.
Heart diseases account for approximately 50% of all deaths in the industrialized world. One of the major risk factors contributing to the development of heart diseases is the elevated levels of cholesterol, especially low-density lipoproteins (LDL). Phytosterols are structurally similar to cholesterol and when ingested they compete with regular cholesterol for absorption into the body. This competition leads to reduction in the absorption of regular cholesterol and hence a reduction in overall cholesterol levels.
Since 2000, there has been a steady rise in new products incorporating phytosterols including yogurts, beverages and bakery products. Examples of some of the key factors contributing to the increased availability of sterol-containing products include increased number of regulatory approvals in the EU and the U.S. FDA approved cholesterol-reduction claim.
To participate, please email Trisha Bradley at trisha.bradley[.]frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. Upon receipt of the above information, a registration link will be emailed to you.
Highlights of the briefing include: Market forecast analysis, discussion of regional variations for the U.S. and European Phytosterols market, together with the main trends and challenges facing the industry.
This briefing will benefit food and beverage manufacturers, food ingredient suppliers and distributors by discussing emerging trends and providing forward projections for both the U.S. and European Phytosterol Industries.
“Shifting consumers’ attitude from awareness to understanding to overall acceptance is one of the major challenges faced by the manufacturers of phytosterol ingredients globally. Consumer awareness of phytosterol products is increasing, however they still lack knowledge and understanding of such products. It is only when consumers have this basic understanding that manufacturers can create a differential awareness between the benefits associated with phytosterols and other food ingredients such as oat beta glucan, that can lower cholesterol and improve heart health,” observes Kaye Cheung, Research Analyst for Frost & Sullivan’s Food & Beverage team.
Interviews following the briefing are available for media.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.