PRZOOM - /newswire/ -
London, United Kingdom, 2009/06/03 - Mediaburst today announces the acquisition of Promptext Limited’s UK operations enabling the award-winning mobile marketing company to consolidate messaging volumes and to provide Promptext customers with an enlarged product range - Mediaburst.co.uk.
Promptext has been providing SMS marketing services since 2000. With Mediaburst expanding its range of services this year to include MMS and Outlook Mobile Service, the acquisition of Promptext's customer base makes commercial sense.
"Promptext customers now have access to an enlarged product range and to first class customer services and technical support," says Gary Bury, Mediaburst's managing director. "This acquisition represents a significant development for Mediaburst and demonstrates our ability to simply plug-in additional customers and consolidate mobile messaging volumes,"
Robert Ling, founder and owner of Promptext Limited, adds: "Promptext is a profitable business and has grown well in the UK, but we now feel that we can better serve our customers by passing them into the very capable hands of Mediaburst. It has possibly the finest set of mobile marketing services available on today's market, and an exemplary reputation for customer support and service."
“We have worked for nearly a year to identify a suitable acquisition for Mediaburst,” says Ian Freeman, managing director of Harlequin Corporate Finance. “Promptext UK met the criteria agreed with Mediaburst and I am convinced that the transaction will benefit customers of Promptext UK and Mediaburst and add real value for Mediaburst’s shareholders”
For the financial year 2008/09, Mediaburst reported operating profits doubling compared with 2007/08 generated from brands such as Kellogg's, Bostik and Nurofen introducing mobile marketing campaigns into their digital strategies, and by increasing numbers of businesses using text messaging to communicate with their customers and staff. Now one of the North West region's top ten media companies, May 2009 saw Mediaburst launch a new website with added services such as Microsoft’s Outlook Mobile Service.
Mediaburst (mediaburst.co.uk) is an award-winning mobile marketing and business messaging company. Created in 2000, the company is the trusted mobile campaign partner for brands and media agencies and the preferred supplier of messaging solutions for businesses, developers, and network operators.