PRZOOM - /newswire/ -
Mountain View, CA, United States, 2009/06/03 - Frost & Sullivan, the Growth Partnership Company, announces a new three-part series "Web Experience Excellence: Driving Profitability…. From Customer Acquisition to Advocacy".
The program is a roadmap engaging its participants to deliver unparalleled customer experience online, align corporate objectives, establish customer satisfaction and brand loyalty, and drive customer advocacy -- a necessity in this economy. Details of the program are available at frost.com/webexperience.
Program highlights include:
• Part 1 – Expectations for the Web Have Changed: Are your customers excited by what your site delivers? Now Available OnDemand
• Part 2 – Elevating Online Engagement Beyond the Essentials: Can today's Web help you strengthen customer bonds?
• Part 3 – Driving Strategic Online Advantage & Advocacy: Are your customers your evangelists?
"It's a challenging path, and often the journey from static site to dynamic web experience is not as clear or concrete as one would like," explains Mukul Krishna, Global Director, Digital Media Practice for Frost & Sullivan. "What's important about this series is that it takes participants from their unique starting point, to their desired destination, where online metrics drive and build their business case for marketing."
Join Frost & Sullivan to receive a wealth of thought leadership, examples, and best practices through a community of executive mentoring and collaboration. The series is a multifaceted annual program, enhanced through industry articles, podcasts, blogrolls, eBroadcasts and dedicated eBulletins, captivating participants at every stage of web excellence. Register today to discover where and when the opportunities and moments are to engage your customers and how to leverage and adopt them to guarantee a robust site that brings true customer value to life.
For more information and real-time updates on this three-part series, please contact Amanda Kaufmann, 516.255.3772, amanda.kaufmann[.]frost.com, twitter.com/Frost_Events.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.