NorgesGruppen and Scala have renewed their exclusive agreement for the delivery of Scala’s digital signage software platform to the NorgesGruppen retail chain for another year. NorgesGruppen chose to continue the collaboration with Scala as its preferred digital signage supplier based on Scala’s successful solutions created for Shell Fresh, Mix, Eurospar and Kiwi over the past three years.
Shell Fresh and Mix use Scala for their digital menu boards in more than 150 gas stations and kiosks all over Norway, which allows real-time, dynamic communication with customers.
Eurospar also uses Scala to improve communication with customers by combining brand advertising with in-store customer information on digital displays. The network allows Eurospar and its brand advertisers to increase revenue by delivering the right message to the right audience at the right time.
Kiwi uses Scala for internal communication with employees using touchscreens placed close to the employee entrance and lunchroom. Each touchscreen is divided into different fields: general information, advertising, education of new employees and temporary information.
“For Scala Nordic, this agreement confirms our leadership position in the Scandinavian marketplace,” says Truls Baklid, VP, Scala Nordic. “As a supplier, Scala is excited to work with such a major retailer in the region.”
NorgesGruppen is Norway’s largest trading enterprise. Its core business is grocery retailing and wholesaling. Through its chains, the group holds 39.8% of the Norwegian grocery market. Founded in December 1994, NorgesGruppen was created as a cooperative organization for a number of individual players in grocery retailing and wholesaling. The goal was to strengthen existing collaboration between these participants. Another important goal was to create a common front for positioning in a market affected by a steady trend towards fewer and larger players, with growing integration between wholesaling and retailing. Since its creation, the collaboration has developed positively. Customers, wholesalers, dealers and shareholders have all reaped financial benefits, and good long-term relations have been built up.
Driving more than 300,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, the Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries.
[June 2, 2009 - Content made possible by PRZOOM indexing services]