/PRZOOM - Newswire/ - All Driving Digital Content attendees will be the first to hear the results of "Living with Digital: Consumer Insights into Entertainment Consumption", a new consumer research study into European and US attitudes to digital entertainment.

London, United Kingdom, 05/29/2009 – All delegates attending the Driving Digital Content conference in London on 4-5 June will be the first people to hear the results of "Living With Digital: Consumer Insights into Entertainment Consumption", new consumer research into European and US attitudes to digital entertainment consumption, including feedback from consumers as young as 12 years old. Delegates will also receive a free copy of the findings.

Questions answered include:

• What type of video content is being watched online and for how long?
- Is it just about TV shows and user generated clips or are sports and news also significant?
- How interested are consumers in movies online, and what is driving this interest?
• Which websites or services are consumers using to stream or download video content?
• What types of content are consumers most likely to pay for?
• Who are the consumers that are already happy to pay for online content?
- Can they be identified as a distinct segment?
• What are the attitudes of consumers to online advertising?
• How often and for how long are consumers watching “catch up” TV offered by broadcasters on their PCs and laptops?
• What percentage of people connect up their laptops and PCs direct to the TV? And how many watch TV with a laptop on their knees?
• Are people watching video on their mobile phones or MP3 players?
- What type of content are they watching?
- What is the profile of these audiences?
• How is “catch up TV” and video on demand impacting consumers viewing habits?
- Is the linear TV broadcast schedule becoming redundant?

This is a unique opportunity to access original consumer feedback at no additional cost, and learn from the Futuresource team how these results will shape the future of business.

Hosted by Futuresource Consulting and With two days of high level keynote speeches, presentations and thought-provoking panel discussions, Driving Digital Content welcomes the following companies onto the stage:

Adconion Media Group; admob; Alcatel-Lucent; BBC; Cisco Systems; Walt Disney Studios; DTG; ERA; ExtendMedia; Inition; ITV; Lionsgate; LOVEFiLM; Macrovision; Microsoft; Motorola; Nokia; Orange; Pace; Panasonic; Platform A; SeaChange International; Sensio; Sky; smartclip; Sony; Sony DADC; Technicolor; Tesco; Testronic; Virgin Media; We7; Yahoo! and more

Do not miss out on what promises to be this year's definitive digital content conference...

Agency / Source: Futuresource Consulting

Availability: All Regions (Including Int'l)

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