PRZOOM - /newswire/ -
Corona, CA, United States, 2009/05/27 - Nationwide Surveys offers KNow™ data collection system that combines PDA surveying (unit rental, programming) with staffing and instant access at a central online location to data collected remotely.
Nationwide Surveys – specialists in data collection for the market research industry – have launched the new KNow™ (“Know Now”) PDA survey system. KNow™ combines PDA surveying with intercept personnel and immediate access to data collected remotely in the field to ease market researchers’ ability to gather and use these data.
KNow™ includes everything needed to conduct PDA surveys – programming, unit rental, personnel, and immediate access to results. In addition to data that can be collected using standard market research methodology, KNow™ includes the capability for photo, voice and signature capture.
KNow™ also allows market researchers to see data collected remotely from several locations immediately via a secure password-protected website, allowing them to take immediate action. KNow™ can be used in mystery shops, restaurant and retail evaluations, mall intercepts, movie reviews, and even car clinics.
With no equipment or software to purchase and with trained personnel available, market researchers can put this technology to use much faster than most other methods.
“KNow™ is an exciting way for us to offer market research companies a complete data collection solution that is affordable and easy to use,” says Mike Kilgore, president of Nationwide Surveys (nationwidesurveys.com). “Imagine being able to review detailed data nightly from dozens of locations nationwide, making adjustments to the business overnight that improve performance and profitability immediately. Our solution even works for traditionally challenging locations such as on buses, in airports, on elevators, and more.”
For more information, or to learn about other PDA survey options for market research data collection, call 800-252-0640