PRZOOM - /newswire/ -
Thornhill, Ontario, Canada, 2006/04/25 - MRPwebmedia provides marketing managers and website owners with a provocative guide and set of instructions on how to deliver effective marketing messages using professional voice-over audio on websites, email landing pages and digital presentations.
Jerry Bader author of "The Sound of Business" and senior partner in the website design and multimedia development firm, MRPwebmedia of Thornhill, Ontario announced the launch of their new audio website, 136words.com.
The website provides visitors with instructions, guidance, and samples of how marketers can incorporate audio on their websites, email campaign landing pages, and digital presentations in order to deliver their marketing messages. Visitors to the website can choose to listen to the entire presentation rather than read it.
Jerry Bader has become one of the leading proponents of the use of audio on business websites in order to turn prospects into customers, increasing website ROI. Bader states the problem starts with defining your marketing message.
"The prime directive in any webmedia initiative is to deliver the marketing message. Call it a value proposition, an elevator pitch or simply your 'raison d'etre.' What matters is delivering your marketing message.
Knowing who you are, what you do, and why your prospects should do business with you seems like something that every business professional should be able to rattle-off at the drop of a business card. But ask this question and what you get is a rambling explanation of company products combined with a series of B-school platitudes about striving to work hard to deliver the best widget."
On the 136Words website Bader explains why business websites fail to live up to their marketing potential and he offers a series of solutions on how to make websites speak to market audiences in meaningful memorable ways.
"No image, no text, no layout pattern has the Pavlovian effect of the sound of the human voice. It is the most powerful, the most memorable, and the most effective means of communication we have. It demands our attention and as Web-marketers we ignore it at our corporate peril.
There has developed over time a Web-orthodoxy, a set of acceptable ways of doing things, a litany of dos and don'ts that if scrutinized in the light-of-day prove to be next to useless - useless in doing what needs to be done - creating a memorable user experience that results in turning traffic into customers. If your audience can't hear what you're saying, how do you expect them to respond to your call to action?"
Bader goes on to explain that business must stop thinking of markets and start thinking of audiences, audiences that demand to be informed, enlightened, and entertained before they will consider being persuaded. He explains how marketing messages can be effectively delivered in only 136 words converted into sixty seconds of audio. He details how to define a message properly, how to avoid the mistakes and pitfalls of marketing myopia, how to actually write your own 136 words, and finally how to get those 136 words auditioned by professional voice-over artists at no obligation.