Release date: 2009-05-20

Ex-MD of Grey Direct Gina Larter Joins Volume Group Heading Up its Key Oracle Account

(PRZOOM - Press & Newswire) —  Wokingham, Berkshire, United Kingdom, 2009-05-20 - After recent news of the appointment of an expertise advisory board and a new Head of Digital, Volume Group has thrown another industry heavyweight into the mix by appointing Gina Larter as Senior Group Account Director


After recent news of the appointment of an expertise advisory board and a new Head of Digital, Volume Group has thrown another industry heavyweight into the mix by appointing Gina Larter as a Senior Group Account Director who will join Volume Group officially from 1st June 2009.

Ex-Managing Director of Grey Direct, Gina brings a wealth of over 21 years of experience in direct marketing and advertising to her new role on the Oracle account.

After graduating from Exeter University, Gina started her career as a graduate recruit at Ogilvy & Mather Direct working on the American Express account and a (then) small client called Microsoft. She then moved on to Grey Direct where, within four years of joining, she became Managing Director of the European Headquarters, making headlines in national newspapers after persuading her fellow colleagues to strip off for the industry-renowned “Naked” advert. Gina then went on to hold board positions at TEQUILA\ on Canon Europe and was most recently a Board Director at WDMP, where she led the £10.5m Carphone Warehouse and TalkTalk award-winning accounts.

Gina Larter comments on her new role:
“I am delighted to be joining such a thriving team delivering such breakthrough work. They have such a unique blend of creative energy and technological excellence. It’s exactly what I know a lot of London agencies would kill to have. With 21 in-house developers working closely with creatives like George Boyter, clients are definitely seeing quantifiable value.”

Chris Sykes, CEO of the Volume Group, talks about the difference Gina will make to his team: “We enjoy very strong relationships with all our clients. As we see more interest from new clients, we want to make sure we continue to provide the same support our reputation suggests. Gina Larter is allowing us to do that with new clients, while her years of experience are helping to develop our growing Client Services team. Our people are our most valuable asset and Gina will not only be a very valuable addition, but also an important turbo-boost to our development plans.”

About Volume Group Limited
Volume Group Limited, a creative digital applications agency, provides global business brands with big ideas and bespoke enterprise-scale solutions.

By fusing several core competencies together, Volume enables clients to run innovative and forward-thinking marketing campaigns, gaining better customer insight and real ROI.

Volume Group is a blend of creativity, strategic experience and consulting, unrivalled marketing technology, data intelligence and knowledge management.

Volume Group is made up of the following divisions:
- Volume – the marketing agency;
- Volume Technologies – for bespoke marketing technology applications;
- eVolvme – for knowledge-management solutions;
- GlobalDM – for data expertise;
- Vee, Combined Media Factory – for print, production, online & mobile media needs.

Volume is now the third-fastest-growing marketing agency and ranked ninth in the B2B Marketing Magazine 2008 Agency Survey. Volume was most recently named 13th in the Top 100 Marketing Agencies outside London, by The Drum.


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