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Essen RFID Enters into Agreement with Bartronics to Address RFID Opportunities - Bartronics shall feature Essen RFID’s Integrated UHF (Indian OEM) reader XtennaPlus™ in its product portfolio & shall also target joint opportunities emanating in the UHF space in India & other overseas markets
Essen RFID Enters into Agreement with Bartronics to Address RFID Opportunities

 

PRZOOM - /newswire/ - Mumbai, Maharashtra, India, 2009/05/14 - Bartronics shall feature Essen RFID’s Integrated UHF (Indian OEM) reader XtennaPlus™ in its product portfolio & shall also target joint opportunities emanating in the UHF space in India & other overseas markets.

   
 
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Essen RFID today announced that it has entered into a partnership agreement with Bartronics, one of India’s largest Bar Code & RFID company. Under the agreed terms & conditions for the partnership, Bartronics shall procure Essen RFID’s UHF integrated reader XtennaPlus™ as part of its R&D centre. It shall also feature the UHF integrated reader XtennaPlus™ in its RFID product catalog.

Commenting on this development, Essen RFID’s Sr.BD Manager, Shrinivas Shikaripurkar said “We are extremely pleased of entering into a partnership agreement with Bartronics India. We believe that Bartronics is a pioneer in the field of AIDC technologies & this synergistic agreement in the UHF RFID space shall be of tremendous mutual benefit to both the organisations. I am confident that we shall be able to jointly strategise & address large opportunities emanating in the RFID space across sectors in India as well as overseas markets”

Bartronics Chief Scientific Officer Srinivasa Parasa said “I have personally seen the demo of Essen’s integrated reader Xtenna™ & am convinced about the technical merits of Xtenna™ over standard RFID readers available in the indigenously developed reader marketplace. This agreement is a win-win proposition for both Bartronics as well as Essen & will go a long way in strengthening the existing synergies between the 2 organizations in the UHF RFID market & will also result in a better solution delivery mechanism for UHF RFID market”

Essen which launched its RFID device Xtenna™ last year in April is an Indian OEM headquartered at Nariman Point, Mumbai & has successfully demonstrated its RFID modules for a) People tracking, b) Asset Tracking, c) Livestock Tracking & d) Document Tracking. The integrated reader cum antenna module Xtenna™ has been successfully implemented for Retail, Realty, Defence & Hospitality sectors in India & overseas markets.

Essen’s Xtenna™ covers RFID bands across the EU, USA, China, Korea & India through models that operate in the 865-870 MHz, 902-928 MHz, 840–844 MHz, spectrum respectively. Its advanced RFID reader has dynamic multi-protocol capability that is fully compliant with future standards. Along with superior tag reading performance (upto 50 feet) that not only supports Dense Reader Mode but also overcomes multiple sources of signal interference.

One of the Unique Selling Proposition is its ability to be also used in remote locations and over long distances without signal deterioration. By using Power-over-Ethernet (PoE) for transmission and converting sensitive analog RF signals to digital at source, Xtenna™ eliminates any scope of loss or deterioration during data transmission.

Xtenna™’s advantage over an ordinary RF cable is multifold. Xtenna™ requires an inexpensive CAT-6 cable that can carry 48V DC power simultaneously along with data. Unlike the RF cable’s sensitive analog signal, Xtenna™ provides a stable digital transmission. Moreover, RF cable has a limited distance of upto 20 ft before signal deterioration. With Xtenna™, this is offset as the distance between Xtenna™ & PoE switch can now be enhanced to 330ft without loss.

Essen has a patent pending with the US & Indian Patent Offices. Essen has partnered with some of the leading players both in India as well as global firms operating in the RFID applications space.

Essen’s Xtenna™ is available in two versions namely a Pilot Project Kit & a Mini-pilot project kit & is available directly through Essen Mumbai or through its list of global affiliates spread across US & EU.

About ESSEN RFID
Essen’s constant endeavor has been to identify relevant IT trends and technologies that impact business and provide its customers with world-class solutions that are also innovative and cost-effective.

Essen (essenrfid.com) offers innovative technology in RFID devices that extends reach and scope beyond current usage. With pioneering experience in computer hardware manufacture and integration, as well as enterprise level software development, Essen is well placed and eminently qualified in providing innovative and cost-effective products for its customers. Its offerings are contemporary, adaptable and upgradeable, thereby matching both present and future needs.

About Bartronics
Incorporated in 1990, Bartronics is a Hyderabad based company that started with providing solutions in Bar Coding, one of the oldest AIDC technologies, RFID, POS, Smart Cards working as AIDC division, RFID division, Smart Card Division and Retail-IT division in separate.

Our knowledge of products, technologies, implementation skills and understanding of the market place make us a dominant player in the domestic markets, and help us share exclusive relationships with many of the leading vendors in the world. We keep ourselves abreast with the latest advances of our partners for the benefit of our customers.

 
 
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Agency / Source: Essen RFID

 
 

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Essen RFID Enters into Agreement with Bartronics to Address RFID Opportunities

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Contact: Shrinivas - EssenRFID.com 
+91 22-66325363 xtenna[.]essenrfid.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Essen RFID securities in any jurisdiction including any other companies listed or named in this release.

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