Denise Cox, Newsletter Specialist at Newsweaver, will give a presentation on B2B email newsletters at the Direct Marketing Association’s B2B Email Marketing Seminar, on 25th May 2006.
Her presentation "B2B Email Newsletters: 10 Must-Know Ways that Work”, will include best practice guidance on how businesses can get the most out of email newsletters. Denise will also be using case study examples of businesses that are already benefiting from using email newsletters as part of their marketing mix.
With extensive knowledge in email marketing - from best practice and marketing know-how to content - Denise provides practical consultancy to Newsweaver’s 360 plus clients, enabling them to maximise their investment in email newsletters. She also publishes the award winning ‘Business of Email’ - one of Europe's leading email newsletters specialising in email marketing.
Email is one of the most dynamic direct marketing channels. It is cost effective, immediate, and measurable all extremely important in a market where marketing budgets tend to be smaller, the purchase decision-making process can be quite complex and forging strong relationships with customers is fundamental for success.
“The real value of email to B2B marketers is in its measurability and the customer information marketers can gain from using email,” said Cox. “It gives them the ability to track who opened their emails and what content they read, allowing marketers to not only measure the level of interest readers have in the content they receive, but also how readers are responding to it.”
The DMA B2B Email Marketing Seminar is a one-day event designed to help ensure best practice in B2B email marketing and will address the key challenges facing B2B email marketers today.
Newsweaver (newsweaver.com) is Europe’s leading email newsletter specialist with over 360 clients across Europe - ranging from large Multinational’s to SME's. Some of Newsweaver’s clients include AMICUS, The British Heart Foundation, BUPA, Cambridge University, InterContinental Hotel Group, Remax, Shell and The United Nations.
An award-winning company, Newsweaver helps businesses to create email newsletters that deliver results – from the initial newsletter design to tracking reader’s behaviour. Newsweaver is a self-service web based solution that is easy to use and can be managed either in-house or externally by Newsweaver.