When Utah Valley University (UVU) wanted a cutting-edge way to stay in touch with its student body last year, it found the solution in digital signage. UVU partnered with Capta-Vision (Salt Lake City) to develop a digital signage network that serves the informational, branding, entertainment and emergency broadcast needs on campus.
Through an ongoing integration, Capta-Vision helped UVU install 17 46-inch LCD flat-panel screens to form a network powered by Scala software. Currently, the network is campus-wide with displays in locations such as the library, student center and administration building. The university selected high-traffic areas for these screens in order to effectively broadcast UVU-related information, including calendars, RSS feeds, events, posters and 30-second videos.
“Our goal was to build an inexpensive conduit for distributing information to the masses while maintaining our campus image of excellence,” said Travis Tasker, Director of UVU’s Media Tech Support and Integration team. “We want to deliver a variety of fresh, relevant content by using and adapting content generation, distribution and approval methods already being used in existing systems and processes.”
In order to utilize their new network efficiently, UVU administrators wanted to give members of the campus community the ability to control content. Scala software’s user-friendly interface and design capabilities would allow approved members of the university to develop and schedule their own content and select which screens it would play on.
“By using Scala software for content generation and distribution, UVU’s administrators and information technology officers have found digital signage offers a low-cost and efficient way to deliver fresh, relevant information to students, faculty and staff,” said Marcello Gasperini, Sales and Marketing Director for Capta-Vision.
Moving forward, UVU is hoping to use digital signage in its college of business for a finance lab that emulates the Wall Street experience. Only two other universities in the U.S. have these labs, which include video walls, RSS feeds, touch screens and a host of other digital signage hardware and software technologies.
Utah Valley University (UVU), located in Orem, Utah, is Utah’s newest university, having obtained university status on July 1, 2008. From its start as a small technical college in 1941, UVU has grown to become the second-largest public university in Utah with more than 26,000 students.
In addition to 58 bachelor’s degrees, 60 associate degrees and 21 certificate programs, UVU offers two master’s degrees in education and nursing. UVU is a teaching institution rooted in engaged, or experiential, learning. That focus, as well as a long-standing commitment to serving the community, was key criteria when UVU was recently awarded the “Community Engagement” classification by the Carnegie Foundation for the Advancement of Teaching.
Capta-Vision (capta-vision.com) is dedicated to meeting your dynamic digital signage and out of home marketing needs. Our team delivers effective, measurable, high impact messages with dynamic digital signage, touch-screen technology, SMS mobile messaging, and interactive projection. We provide hardware, software and customized digital content for each of our deployments.
Driving more than 200,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, the Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries.