PRZOOM - /newswire/ -
New York City, NY, United States, 2009/04/28 - Direct Interactive has created Chili Sales, a customer relationship management application (CRM), for small businesses. Chili Sales combines the functions of social networking, email marketing, sales and data analysis in an easy-to-use platform.
It's no secret that the recession is hurting everyone from Fortune 500 companies to street vendors. Small businesses, in particular, are vulnerable and searching for solutions that can keep them afloat. With 1.8 million small businesses in the U.S., there are lots of companies looking for life preservers in the current sink or swim economic environment.
People on Wall Street and Main Street alike have the same two objectives: retaining the customers they have and making more sales. By knowing customers’ needs and communicating efficiently with them these objectives can be accomplished, yet small businesses don’t have the time, resources or money for the customer relationship management applications (CRMs) used by large corporations.
A unique business idea leverages technology to answer these needs and support the bottom line objective of making more sales. It uses the out of the ordinary concept of an animated Red Hot Chili Pepper as a motivational factor for its users, while being a cutting edge, cost effective, time and resources efficient Web based Solution. Direct Interactive, a company that developed and provided this technology to giants like Credit Suisse, the U.S. Military, UPS, and Goldman Sachs for many years, has now made its Chili Sales application available to the small business world.
The application combines the powers of social networking sites, sales relationship management software and mass email marketing tools. Finally, a ready-to-use business solution that will immediately improve the bottom line has been released to the mass market. Technology companies like Direct Interactive are producing strategic business solutions distributed through the web that do not require training and complex implementation.
According to Alex Behrens, a former executive at Goldman Sachs and CEO of Direct Interactive, “The launch of integrated CRMs will completely redefine the way small businesses operate. By enhancing customer experience, CRMs will not only help struggling businesses through this recession, but also will ensure sustained growth when the economy improves.”
Additionally, during this punishing recession, technology companies are offering their products for free to small businesses. Direct Interactive (chilisales.com, directinteractive.com) is no exception. When asked why his company has offered its application for free, Behrens, replied, “Small airboat operators in the Everglades, insurance brokers in Ohio, financial advisors on Wall Street and even exclusive private business clubs in LA are facing the same problems: keeping customers and increasing sales. We have a solution and want to share it with small businesses that need it most in today’s environment.”
Small businesses are using Facebook and Twitter to create a “buzz” and gain traction through word-of-mouth, Microsoft Outlook to track their contacts, and Mail Chimp to send promotional emails. Integrating the functions of these applications into an easy-to-use platform has been the answer to many small business prayers.
To arrange an interview with CEO Alex Behrens about the future of CRMs for small businesses please contact Joshua Cox.