Bazaarvoice has been announced as a finalist in the first Retail Week Technology Awards for the implementation of its flagship product, Ratings & Reviews, on multichannel retailer QVC UK’s website.
The Retail Week Technology Awards represent the relaunch of the European Retail Solutions Awards, and recognise excellence and innovation in retailers’ use of technologies that drive sales.
Through Ratings & Reviews, Bazaarvoice provides QVC UK with hosted technology to incorporate user generated content on its site; enabling customers to share honest opinions about products. The service allows customer participation and enhances the shopping experience.
QVC UK introduced Ratings & Reviews in October 2007. By July 2008, 60% of its products had reviews while an average of 415,702 review impressions were being served each day.
“The response that QVC UK has received from its customers since implementing Ratings & Reviews has had a noticeable impact on its business,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “We’re pleased that Bazaarvoice and QVC UK have qualified as finalists for this award.”
The Retail Week Technology Awards ceremony will be held at the Park Lane Hilton hotel in London on Tuesday 16 June.
Bazaarvoice (bazaarvoice.co.uk) is a social commerce technology company. It helps over 350 brands globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.
Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.
Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100.