Free press releases distribution network?

Agency / Source: flannel Communications Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



The British Medical Journal Appoints TAMBA for Viral Game Campaign - Viral marketing agency TAMBA has teamed up with strategic marketing company TBI Communications to create a viral game for the BMJ Group’s new clinical decision support tool
The British Medical Journal Appoints TAMBA for Viral Game Campaign

 

PRZOOM - /newswire/ - Hove, East Sussex, United Kingdom, 2009/04/24 - Viral marketing agency TAMBA has teamed up with strategic marketing company TBI Communications to create a viral game for the BMJ Group’s new clinical decision support tool.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Viral marketing agency TAMBA has teamed up with strategic marketing company TBI Communications to create a viral game for the BMJ Group, which is aimed at driving free trials and subscriptions of new online resource ‘Best Practice.’

The game, called Perfect 10, launches this month and will test players’ medical knowledge while raising awareness of the BMJ Group’s new clinical decision support tool.

Perfect 10 is aimed primarily at medical professionals of all levels, including students. Users are challenged to reach ten out of ten on a series of quick-fire medical quizzes, and also encouraged to challenge their friends.

The game has been seeded to a quarter of a million initial recipients.
”When we were approached to produce a game for the Best Practice service we immediately felt that a knowledge-based quiz was the ideal solution for such an academic audience,” said TAMBA CEO Kay Hammond. “Creating a time-limited urgency in the game directly mirrored the true working environment of medical professionals diagnosing cases on a day to day basis. The game has targeted quizzes dependant on the user’s area of medical expertise and prompts medics to think about the tools they use to stay up to date on latest clinical thinking.”

BMJ Group is a global medical publisher. BMJ, (British Medical Journal) the Group's flagship journal, was founded in 1840 and is one of the world's leading general medical journals. 'Best Practice' is the latest offering from the BMJ Evidence Centre, which focuses on improving health care by providing evidence-based knowledge to healthcare professionals, researchers, health service planners and patients.
“The ‘Best Practice’ tool represents an innovation in structuring clinical decision and support information, so it was a good fit for exploring a new marketing technique,” said Eunice Walford, Marketing and Customer Services Director at the BMJ Group. “We worked closely with TAMBA and TBI in selecting this fresh new way to communicate with our audiences.”

The quiz features patient diagnosis and treatment questions from OnExamination, which was acquired by the BMJ Group in 2008. Players can add their score to a global or custom leader board in order to compare themselves to the friends and colleagues they challenge.
“Many academic publishers struggle to see how viral marketing could work with their particular products and market,” said Colin Meddings, Strategic Marketing Manager at TBI Communications. “Publishers and societies, with their archives full of content and artefacts that are of interest to their subscribers and members, are in a great position to create and circulate campaigns that will appeal to recipients and make them want to share it with others.”

About TAMBA
TAMBA (tamba.co.uk) is a multi-award-winning viral and digital marketing agency specialising in high traffic viral games and campaigns. TAMBA campaigns experience tens of millions of game plays – around half of the entire Viral Chart are TAMBA projects. TAMBA is also a recognised market leader in the creation and distribution of Facebook widgets and applications, Myspace, Bebo and iGoogle applications. Clients include E-ON, Sony Blu-Ray, Lovefilm, Kwik Fit and Virgin Active.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: flannel Communications Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


The British Medical Journal Appoints TAMBA for Viral Game Campaign

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Claire Armitt 
01273 779449 laura-may.coope[.]no-flannel.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any flannel Communications Ltd securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From flannel Communications Ltd / Company Profile


Read Marketing/Newswire/PR Most Recent Related Press Releases:

Continuous-flow Stirred-Tank Reactor Market to Significant Growth Foreseen by 2026 Reports Persistence Market Research
Dentsu Announces Agreement to Acquire Majority Stake in Gleam Futures, a Digital-First Talent Management Company in the UK
Dentsu Announces Agreement to Acquire a 100% Stake in The Customer Framework Limited
Dentsu Announces Agreement to Acquire a 100% Stake in Novus Group Holdings Pte Ltd, a Content Marketing Agency in Singapore
Dentsu Announces Agreement to Acquire 95% Stake in Outfox Intelligence AB - the Largest Analytics and Conversion Optimization Company in Sweden
Otsuka Pharmaceutical Co., Ltd Wins Dentsu Advertising Grand Award for the Second Consecutive Year
Dentsu Announces Agreement to Acquire a 100% Stake in SesliHarfler - a Digital Creative Agency in Turkey
16th Annual Marketing Performance Management Benchmark Study Released
Dentsu Announces Agreement to Acquire a 100% Stake in media.at - a Full-service Media Agency in Austria
Span Global Services Presenting Ampliz at CeBITAus 2017

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  MagLar, Inc.

Visit  JobsWare.com

Visit  NAKIVO, Inc.







 
  ©2017 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today