PRZOOM - /newswire/ -
Santa Clara, CA, United States, 2009/04/14 - Supporting High Quality delivery for up to 40,000 Streams and 10 Gbps, Nokeena Media Flow Director enables Content Publishers and Distributors to Capitalize on Rich Media.
Nokeena Networks today redefines the new media delivery infrastructure, with the introduction of the company’s Media Flow Director, a purpose-built software appliance designed to intelligently and cost-effectively support the unique distribution requirements of online video and other high-quality media to enable a television-like quality of experience (QoE). Media providers can now achieve the consistent and reliable QoE their customers demand while lowering their total cost of delivery. Content publishers and distributors such as Break Media have deployed the Nokeena Media Flow Director to support online video delivery to customers.
“Nokeena’s goal is to provide media publishers and distributors with open solutions that enable a complete, television-like quality of experience at a massive scale but at a very low cost per media stream,” said Rajan Raghavan, co-founder and CEO, Nokeena. “With the Media Flow Director we’ve created a solution that lets media providers engage new and larger audiences without disrupting their existing infrastructure. They are no longer trapped between the increasing demands of their customers and the constraints imposed by their delivery infrastructure.”
The explosive consumption of high-quality media over PCs, high-definition TV and mobile devices has generated huge increases in the volume of online traffic that must be delivered by media publishers and distributors. To date these organizations have been forced to prop up or over-provision their existing delivery infrastructures in an attempt to address the quality, scalability and cost challenges created by this surge in media traffic. Now, with Media Flow Director, Nokeena delivers a solution that enables the smooth viewing experience, massive scalability and deployment flexibility sought by content publishers and aggregators as well as content delivery networks (CDNs).
“We have been waiting for a flexible delivery solution that lets us deliver a broad range of value-added services and scales massively to accommodate the demands for rich content,” commented Nick Wilson, CTO, Break Media. “We use Nokeena and CDNs together in order to bring the most value to our audience, which allows us to build customer loyalty while creating new revenue streams.”
“As the demand and consumption of rich media have escalated, the gap in efficient, cost-effective high quality media delivery has widened as content publishers struggle to achieve consistent quality and reliability on existing networks,” said Peter Christy, principal, Internet Research Group. “Nokeena’s new media infrastructure will enable a new generation of providers to deliver media to hundreds of thousands of online viewers with a better quality of experience at a lower cost-per-stream.”
About Nokeena Media Flow Director
Introducing the Media Flow Director, Nokeena (Nokeena.tv) redefines the new media delivery infrastructure with a small-footprint, software appliance that fits into, rather than expands, the existing infrastructure. The Media Flow Director supports up to 40,000 streams and 10Gbps per rack unit for massive scalability while supporting online media’s unique characteristics in the areas of multiple encodings, bit-rates, file sizes, viewing platforms, and delivery protocols. The Media Flow Director also ensures that the media content is delivered at a consistent rate in the presence of changes in network conditions and sudden shifts in viewer demand.
About Nokeena Networks, Inc.
Nokeena's new media infrastructure solutions deliver online media at a massive scale, while providing a television-like viewing experience and dramatically lowering delivery costs. The company offers purpose-built software appliance that combines deep media intelligence and open architecture to provide complete flexibility to providers. The solution is fully interoperable with industry standard players and other infrastructure elements. By leveraging Nokeena (nokeena.com), content and service providers can lower delivery costs while increasing profits over time. Nokeena is based in Santa Clara, CA, and the company’s website.