Intensifying competition, increasing price of raw materials and escalating environmental concerns are causing significant shifts in the dynamics of the Brazilian paints and coatings market. Reacting to this market scenario, participants are working toward enhancing their competitive positions, lines, and sustainability.
New analysis from Frost & Sullivan (chemicals.frost.com), Brazilian Paints and Coatings Market, finds that the market earned revenues of approximately $2.60 billion in 2008 and estimates this to reach $3.30 billion in 2013.
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“The need to increase competitive strength, comply with end-users’ rising demands, and maintain margins despite price pressures is driving different paint makers in Brazil to reshape and revalidate their strategies,” observes Frost & Sullivan research analyst Jorge De Rosa. “Similarly, the economic downturn is forcing them to rethink some strategies and practices, focus on possible process and portfolio complementarities, and improve product quality and differentiation.”
The market is highly influenced by the activities in end-user industries such as construction and automotive. Overall industry investments create multiplier benefits and aid the Brazilian paints and coating market.
“For example, the construction and development of new oil and gas facilities, either onshore or offshore, may create demand for machinery, tug supply boats, and other solutions that consume paints and coatings in their final production process,” notes De Rosa. “Therefore, although not a direct source of revenue, these investments contribute indirectly to the consumption of paints and coatings products in Brazil.”
The market is also striving to incorporate significant innovations to stand apart from the competition. Quality improvements, development of water-based products, and safety packaging are vital not only for product differentiation and diversification but also for solidifying new trends. Environment-friendly products are a direct outcome of these efforts.
“Consumers have shown high degree of acceptance and adoption, therefore, increasing sales revenues of new profit modules or product lines and ultimately, reinforcing the inclination for product innovation and differentiation,” explains De Rosa.
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Brazilian Paints and Coatings Market / N54E