Free press releases distribution network?

More news: Jewelry/Watches
Agency / Source: World Watch Report (WWR)

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



World Watch Report Presents New Industry Report on Watches and Watchmakers - The World Watch Report 2009 (WWR) by IC-Agency includes Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chopard, Ebel, Franck Muller, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Montblanc, Omega
World Watch Report Presents New Industry Report on Watches and Watchmakers

 

PRZOOM - /newswire/ - Geneva, Switzerland, 2009/03/26 - The World Watch Report 2009 (WWR) by IC-Agency includes Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chopard, Ebel, Franck Muller, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Montblanc, Omega.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Jewelry/Watches Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The World Watch Report (WWR) market study published by IC-Agency, a company specialized in luxury digital marketing, released its 2009 report which deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands (compared to 12 previously).

"This year's enhancement of the report includes expanding to 25 luxury watch brands, Chinese and Japanese demand analysis as well as adding the social media impact, as it has been designed to answer today's watch brand managers needs." Florent Bondoux, project manager for the World Watch Report.

The report covers 7 major export markets: China and Japan (for the first time), as well as the United States, the United Kingdom, Italy, France and Germany. Below are the main trends revealed by the 2009 World Watch Report:

Internet demand for counterfeit goods is growing by 6% in the United States, whereas it is shrinking across Europe. China is overtaking Japan and presents a high growth potential. It has an online customer base with high brand awareness, but less awareness of the models. Social media platforms are becoming crucial meeting places for luxury watch brands.

WWR on global demand distribution for luxury watches:
Europe represents the major market share (44.2%), with the UK leading (14.6%), followed by Germany (12.1%), Italy (9.6%) and France (7.7%). The United States is still by far the most important market (42.8%). Asia is still weak, with 13.2% market share, but China (7.4%) overtakes Japan (5.8%), whereas the level of Internet use there is only 22%, compared to 74% in Japan. The Chinese are mainly interested in brands (77%), and are less interested in models (less than 10%, whereas that figure is usually around 18%), confirming the awakening interest in Swiss watch culture and the importance of product marketing.

WWR on the most demanded models:
Omega holds the two top places in the top 20 models ranking, with Seamaster (7.8%), and Speedmaster (4.7%), overtaking Rolex's Daytona, which at 4.3% drops from 2nd place to third. TAG Heuer's Link (10th place), Rolex's Date (16th place) and Omega's Planet Ocean (20th place) enter the ranking for the first time.

WWR on the luxury watches ambassadors:
Omega the highest ranked brand (17%) uses the Michael Phelps effect: an American swimmer who beat the Gold Medal record in a single Olympics (8 medals), in the Beijing Olympic Games. Six of TAG Heuer's ambassadors are ranked in the top 20. At the top of the line is golfer Tiger Woods, who garners 15% of searches, followed by Bollywood star Shah Rukh Khan (7%), Formula One racing driver Lewis Hamilton (4%), actor Leonardo DiCaprio (3%), tennis star Maria Sharapova (3%) and deceased actor and racing driver Steve McQueen (2%).

WWR on counterfeiting:
The main market for counterfeit goods is still the United States, representing over 66% of global demand (constant range of +6%). Will the financial crisis push the Americans towards counterfeit timepieces? However, this figure remains marginal (6%) compared to the total number of searches for authentic products (94%). Eighty percent of demand for counterfeit products is for Rolex only. The remaining 20% is divided up between the other 24 brands analyzed. Japan is the only country in which there are more searches for counterfeit goods on Omega (15%) than Rolex (11%).

WWR on social media networks as brand advertising on official websites is no longer enough:
Facebook (180 million members): Cartier dominates Facebook with 30,000 fans, followed by TAG Heuer (18,500), Rolex (17,500), Bulgari (14,300) and Breitling (13,600). Are multi-product brands better positioned to grasp the opportunity presented by social media? YouTube (100 million videos viewed monthly): Videos posted by fans are now taking up 38% of brand visibility. Is this an opportunity to support these fans who often have a high power of persuasion?

More about the 2009 World Watch Report: The market study carried out by IC-Agency is published in partnership with Europa Star (europastar.com) the most influential watch magazine and is available for purchase online.

"In this time of financial turmoil and significant changes in luxury consumers behavior using Internet, the World Watch Report aims to provide the industry with accurate recommendations." Florent Bondoux, project manager for the WorldWatchReport.com.

About IC-Agency
Created in 2000, IC-Agency (ic-agency.com) is a leader in luxury digital marketing. Based in Europe (Switzerland) and in North America (Canada), IC-Agency provides its clients with services such as analysis, promotion, optimization and protection for their brands, products and services.

Among IC-Agency's clients are many independent luxury brands, as well as brands belonging to groups such as Swatch, Richemont, LVMH, and PPR/Gucci. The company was recently awarded the Strategis/HEC Lausanne prize for its excellence in Management.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Jewelry/Watches Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: World Watch Report (WWR)

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Jewelry/Watches articles,
CATCH Visitors via Your Competitors Announcements!


World Watch Report Presents New Industry Report on Watches and Watchmakers

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Florent Bondoux - WorldWatchReport.com 
+41 792740840 pr[.]worldwatchreport.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any World Watch Report (WWR) securities in any jurisdiction including any other companies listed or named in this release.

Jewelry/Watches via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From World Watch Report (WWR) / Company Profile


Read Jewelry/Watches Most Recent Related Press Releases:

Todd & Marlon Announces Collaboration with Dean Martin
Grown Diamonds Key to Unlocking Future for Diamond Industry Finds Frost & Sullivan
UAE Gems and Jewelry Market to Grow At Over 7% Till 2019 Says TechSci Research
DESiGNERiCA Introduces 3D Printed Earrings in 8 Different Colors
Grown Diamonds Contributing Steadily to the Gems & Jewellery Industry Finds Frost & Sullivan
Asia-Pacific Will Continue to Dominate Global Gems & Jewelry Market through 2019 Reports TechSci Research
Diamond Registry Now Serves China’s High-End Consumer
Malca-Amit Opens China's Largest Private Vault
Freida Rothman Jewelry Launches on Nordstrom.com
Navneet Gems & Minerals Opens A New Office in the UK

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today