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Encodex and West 10 Joined Forces to Provide a Comprehensive Catalogue of Entertainment and Electrical Product Data - Retailers must increase online productivity through reducing waste in time, effort and costs. Encodex and West 10 have joined forces to provide a comprehensive catalogue of entertainment and electrical product data
Encodex and West 10 Joined Forces to Provide a Comprehensive Catalogue of Entertainment and Electrical Product Data

 

PRZOOM - /newswire/ - West Byfleet, Surrey, United Kingdom, 2009/03/26 - Retailers must increase online productivity through reducing waste in time, effort and costs. Encodex and West 10 have joined forces to provide a comprehensive catalogue of entertainment and electrical product data.

   
 
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West10 the leading provider of high-quality entertainment information and content for home entertainment products has joined forces with Encodex the leading provider of product information in consumer electronics and I.T products to champion the cause for multi-channel retailer’s to have full integration of online and in-store operations.

On 31st March 2009 at the BRC Multi-Channel Retailing Conference to be held at the America Square Conference Centre, 17 Crosswall, London, EC3N 2LB, Encodex & West10 will showcase the ultimate source of Home Entertainment & Household product data to Internet Retailers.

Brian Flower, Encodex Business Manager says: “This strategic alliance utilises the natural synergy between the two companies to the benefit of our clients allowing them to grow and develop the commercial success of their business, by delivering a consistently superior customer experience,”

He explains, “The customer demand for information is increasing and it is now more important than ever to have high quality, accurate up to date content on your website. The prospect for a better informed customer through an efficient internet catalogue can now be realised through the partnership between West10 and Encodex.”

“Both organisations recognised that multi-channel retailers required entertainment and electrical product data and that there was a clear need for accurate, consistent and comprehensive information,” says Barry Smith, Director of Sales at West10. He continues, “Having co-operated in a couple of initiatives, it was recognised that the natural conclusion was to form a strategic alliance to allow clients to have the benefit of working with “best of breed” and to help them to provide a richer customer experience.”

West 10 and Encodex and can help you maximise your profits with rich data which has been shown to:

• Increase ecommerce revenue;
• Reduce the cost of in-house catalogue creation and management;
• Increase affiliate opportunities with your data feeds;
• Reduce time for buying-teams & product matching;
• Improve SEO and price comparison site rankings;
• Increase customer retention;
• Reduce the incidence of returned items;
• Make significant improvements in conversion rate;
• Increase the average order value by cross-selling and up-selling.

 
 
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Agency / Source: GfK Encodex

 
 

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Encodex and West 10 Joined Forces to Provide a Comprehensive Catalogue of Entertainment and Electrical Product Data

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Contact: Tullika Bhalla - Encodex.co.uk 
+44(0)87 0603 8155 tullika.bhalla[.]gfk.com
 
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