The European residential water treatment equipment market can be viewed upon as two geographically variant markets in terms of the market dynamics – Western Europe and Eastern Europe. The Eastern European market growth expects to be higher compared to Western Europe for new equipment sales. The existing large base of residential customers in Western Europe expects to drive the market for the replacement filters.
Frost & Sullivan finds that the European Residential Water Treatment Equipment Markets earned revenues of €550.0 million in 2005 and estimates this to reach €712.0 million in 2010.
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The Eastern European market expects to outpace the Western European growth rate because of the generally poor water quality in most of the countries in this region. Other factors affecting the growth rate for Eastern Europe include rising health concerns and a drive towards treatment equipment, as well as the past underdeveloped nature of the market.
“Necessity to treat the poor quality water, backed with the improved business and economic conditions in Eastern European countries will result in an increased demand,” says Frost & Sullivan Research Analyst Santosh K. Ejanthkar.
Competition within and from the alternative markets, such as the bottled water market, pressurizes the margins of the market participants. The fragmented market with more than 300 market participants makes entry for companies from other parts of the world difficult to find an efficient local partner for expansion.
“The presence of a well established market for bottled water in Western Europe and its rapidly expanding base into Eastern Europe causes concern for participants in the residential water treatment equipment markets,” notes Ejanthkar.
The residential water treatment equipment market witnessed a slow growth into Western Europe. Companies need to educate individuals more about water contaminants and the effectiveness of their products in treating these contaminants in order to increase growth. This will help companies to expand penetration base throughout Western Europe and also foster better sales in the Eastern European growth market.
European Residential Water Treatment Equipment Markets: Investment Analysis and Growth Opportunities is part of the Financial Benchmarking Analysis subscription, which also includes research in the following markets: the North American Residential Water Treatment Equipment Markets: Investment Analysis and Growth Opportunities and the North American Bottled Water Industry: Investment Analysis and Growth Opportunities. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
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