Bangalore based Tarang Software, a leading player in the Electronic Payments solutions space, has announced the India launch of “ WayFinder”, an unique decision making tool targeted at Retail Enterprises. WayFinder is being launched in alliance with Tarang’s US based partner, Decisive Analytics, a company that has several years of experience in Market research and analytics.
WayFinder is a decision making tool wherein the marketing/advertising/brand management team can design their own web based survey to collect user responses for the launch of a new product/service. It may also collect responses for an existing product or service.
WayFinder can import email lists from data sources outside the system. It then triggers email alerts to the respondents and present the survey questions to them. The survey responses are captured in an Oracle data base. Sophisticated data analytical tools provide analysis. Methods such as ANOVA, Correlation, Regression, Cluster Analysis, Factor Analysis and Multi Dimensional Scaling are supported in WayFinder. Finally WayFinder has a repertoire of reports and charts that can be generated from the system. An overall report summarizing the findings and conclusions can also be drawn up.
Announcing the launch of WayFinder, V. Rama Kumar, CEO, Tarang Software said, “WayFinder has extensive application in the Retail Segment where consumer preferences need to be studied and analyzed. Apparel, groceries, food, footwear and electronics, are some retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Banks and insurance companies can serve their customers better by getting feedback.
WayFinder is a tool that State & Central Governments can use very effectively too. They can use this to conduct a nationwide survey on the campaign to ban smoking in Public places.
“WayFinder is being launched in a unique model in India. It is offered as a service and Retail Enterprises can use WayFinder on a pay-per-use basis. This service is being positioned as a business weapon for Retail Enterprises to improve their sales without having to invest in expensive license costs. They can buy the service and get thousands of consumers researched through a web based system,” added V. Rama Kumar.
About Tarang Software
Headquartered in Bangalore, Tarang Software (tarangtech.com) is a leading player in the Electronic payments solutions space. Tarang’s Payment Services comprise consulting, architecting, development, legacy modernization and implementation services to businesses worldwide. They provide customized pervasive payment solutions to merchants, processors and acquirers, issuers, financial institutions, card associations and product & service companies.