You have probably wondered what could be missing in your lead generation strategy and how to maximize its efficiency this year. Wonder no longer. Starr Tincup, a marketing firm for companies that sell human capital solutions, today announced six steps to increase the quantity and quality of leads in 2009.
“We have noticed how today’s economic challenges warrant companies’ need for improved sales to stay afloat,” said William Tincup, principal and co-founder of Starr Tincup. “So, we developed these tips to help human capital marketers ensure quality leads and turn those leads into predictable sales.”
As the marketing guru for human capital firms, Starr Tincup thought it wise for marketers to consider their goals, sales teamwork, budget, evaluation methods of lead performance and other aspects to overcome their challenges this year. These steps do not only work interdependently to develop pragmatic and measurable lead generation, but also suggest creative ways implement it.
“With lead generation, you don’t want to market blindly,” said Tincup. “We don’t know what your company’s sales situation is, but we know that in this economic climate, you can’t afford to use the same marketing strategies that yield mediocre or unreliable results. But when you follow planned and results-proven strategies like these, you can never go wrong.”
About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment.