Bangalore based Jivox, the country’s number one self-service, online video advertising company, has announced the general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
"Online Video Advertising's strength has been its ability to engage the audience in a cost-effective manner compared to TV commercials. With this release we enable our customers to engage users in ways beyond views and clicks and provide tools to measure video ads' true effectiveness. Traditional measurement metrics derived from usage with banner advertisements do not bring forth the power of online video's ability to engage," said Naren Nachiappan, Managing Director India of Jivox.
Key new features of the Jivox video advertising platform include:
A. Click-to-Action Interactivity:
New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video. Interactivity options include:
1. Download a coupon: Downloads a coupon or document provided by the advertiser;
2. Request information via email: Submits a request to the advertiser to respond with product or service information;
3. Email to a friend: Shares the video via email by inputting senders email address and recipients' email addresses;
4. Embed this ad on a website: Displays an embed tag that enables the video to be embedded in a website or blog;
5. Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.
B. Video Engagement Score:
The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad's total performance. Ads are "scored" by comparing their performance to that of other ads on the Jivox Publisher Network.
The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.
C. Enhanced Performance Dashboards and Reports:
With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:
1. Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.
2. Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.
3. Performance Comparison: Compares results of multiple campaigns.
4. Detailed Reports: Presents all measured data as whole numbers or as percent of views.
The video advertisement creation service is a unique capability of Jivox. Billboard and true video ads can be created using powerful editor tools that allow a custom combination of fonts, colors, text, image sizes and audio to be created and embedded in ads. The ad can be immediately published on the premium Jivox publisher network, which includes top tier publishers from the resident and non-resident Indian demographic. After publication, advertisers can monitor various metics in real-time and tune their ads to optimize their performance – all via a self-service interface on the web.
Jivox (jivox.co.in), the self-service online video advertising platform for local and large businesses, gives advertisers access to online video advertising by making it easy to create, target prime website properties and deliver online video ads. The Jivox platform combines a self-service video ad creation tool, proprietary targeting technology, and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising which even allows repurposing a TVC for online consumption. Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Delhi and Mumbai.