Webtogs.co.uk, the outdoor clothing and equipment retailer founded and run by e-commerce entrepreneurs James Balmain and Philip Wilkinson who founded Kelkoo uk, will add a ratings and reviews solution to build its customer community and drive sales.
Social commerce technology company Bazaarvoice has been appointed by Webtogs to implement and launch the service within the next four weeks.
“Our vision for the Webtogs brand is to start evolving towards a single online destination where people can not only buy products but also get great quality advice and product recommendations,” said Philip Wilkinson, co-Founder and Marketing Director of Webtogs. “User reviews and Q&A sessions with experts and other shoppers all help customers narrow down choices and give confidence in their final purchase selection.
Impartial advice and product reviews from our community of past visitors and tog experts will instil customer confidence, increase customer retention and in turn drive sales.”
Wilkinson continued: “Owning our own customer content is also important, which is why we chose Bazaarvoice’s platform. The choice between building this ourselves and outsourcing it was a difficult one, but the pros of using the expertise of Bazaarvoice outweighed the cons.’
Webtogs, which launched in March last year, will alert its existing customer base by email when the reviews capability launches and invite those who’ve made purchases to submit opinions.
“We believe that Webtogs is the first outdoor retailer in the UK to add this depth of customer content online,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “It’s good to be working with an innovative brand interested in connecting with its customers and building an online community of outdoors enthusiasts.”
Bazaarvoice supplies its Ratings & Reviews solution to high-street retailers including Comet, Early Learning Centre, Halfords and over 325 other brands worldwide. Its product portfolio includes Ratings & Reviews, customer-to-customer helpdesk Ask & Answer, and Stories, where customers can share brand experiences with fellow shoppers.
Bazaarvoice (bazaarvoice.co.uk) is a social commerce technology company. It helps over 325 brands globally including Boots, Comet, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.
Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.
Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100.
Webtogs (Webtogs.co.uk), the outdoor gear and clothing e-commerce site, is a young startup that began life in early 2008 selling a wide range of products in the aspirational outdoor lifestyle space. Founded by seasoned e-commerce entrepreneurs Philip Wilkinson (shopgenie, kelkoo uk) & James Balmain, it has gone on to sign up every single major outdoor brand in that time, including Icebreaker, North Face, Keen, Mountain Equipment and Berghaus.
The Webtogs motto is to “do the basics right”, via 1st class customer service and Zero Hassle returns - letting people buy products in different sizes and sending back the ones that don’t fit. This is combined with multi-angled, high resolution images of each product and an option to offset the carbon on every delivery. The market is growing at a rate of 8% per year, and is currently worth over £1.2Bn annually.