The Gartner’s Magic Quadrant  positions vendors based on their “ability to execute” and their “completeness of vision”. According to the analyst firm, vendors are assessed on weighted criteria in these two categories, including product and service, overall viability, sales execution and pricing, market responsiveness and track record, operations, marketing understanding, offering strategy and business model.
“We consider our placement in Gartner’s Magic Quadrant for Marketing Resource Management as confirmation of our strong market position in the European MRM market and the proven effectiveness of BrandMaker in considerably optimizing marketing workflows”, says Mirko Holzer, CEO of BrandMaker. “It represents additional motivation for us to further strengthen our position by continuous innovation and intelligent use of technology to enhance marketing productivity.”
BrandMaker, founded in 1999, has become Europe’s largest vendor of marketing resource management systems, providing a comprehensive solution for marketing organizations which aims at noticeably facilitating everyday marketing jobs, resulting in cost savings for customers. The company’s web-based software automates and supports administrative and time-consuming tasks to improve processes and increase productivity. Consisting of a range of software modules, BrandMaker addresses the management of marketing plans and budgets, collateral production and distribution, reporting, branding information, and key performance indicators (KPIs) for brands. The flexible marketing toolkit enables clients to build individual marketing platforms to meet their needs.
Many established European companies from a variety of industries have selected BrandMaker as a highly effective and reliable solution for their marketing management, including Commerzbank and DekaBank in the financial sector, EnBW AG in the energy field, and Adam Opel GmbH in the automotive industry, in addition to well-known international companies such as Ernst&Young.
 Gartner, “Magic Quadrant for Marketing Resource Management“, by Kimberly Collins, Feb. 9, 2009.
About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
BrandMaker (brandmaker.com), a division of Karlsruhe-based pi-consult gmbH, is a software specialist in the field of marketing process optimization. BrandMaker, founded in 1999, is Europe’s largest vendor of marketing resource management systems and employs about 140 people throughout Europe.
BrandMaker’s core product is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker’s MRM solution consists of an extensive collection of modules covering the entire creative delivery chain, adding to productivity and reducing operational overhead in marketing. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany.
Among the well-known firms that use BrandMaker in their marketing departments are Commerzbank, DekaBank, EnBW Energie Baden-Württemberg, as well as G+J EMS.