PRZOOM - /newswire/ -
Saratoga Springs, NY, United States, 2009/02/12 - Informz today announced that their eMarketing software is being used by The Toy Industry Association (TIA) to manage their ninth annual Toy of The Year (TOTY) Awards.
In the Fall of 2008, TIA members and constituents used Informz to nominate more than 400 toys, from which a Committee selected the list of final nominees. In December 2008, TIA invited its members to vote for the year’s best toys in eleven categories, using Informz. This was the first year that only online voting was used, prior years they used a combination of paper and online voting or only paper voting. In addition to the nomination and voting for the TOTY Awards, the awards ceremony event registration itself was managed using Informz’s event registration software, as well as all the email communication associated with the event.
"By using Informz, managing the Toy of The Year awards was a smooth process." said Isabel Carrion-Lopez, Online Communications Manager, Toy Industry Association, Inc. "It was great that we could use one system to manage the toy nominations, the vote, the event registration and all email communications. It was easy to do our work all in one place!"
Informz (informz.com) is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, online invoicing, online fundraising and payment and online event registration.
About Toy Industry Association
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. Associate members include licensors, designers, inventors, safety consultants, testing laboratories, communications professionals and the media.